Mo. Rev. Stat. § 408.160
408.160 False advertising prohibited.
408.160. False advertising prohibited. — No person, firm, or corporation shall print, publish, distribute or cause the same to be done in any manner whatsoever, any written or printed statement with regard to interest or charges, terms or conditions for the lending of money which is false or calculated to deceive.
(L. 1951 p. 875 § 408.032(e))