AR Insurance Bulletin 12-2022
Annuity Suitability Stardard for Producers
Michael Preston
SECRETARY OF COMMERCE
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November 1, 2022
BULLETIN NO. 12-2022
Alan McClain
COMMISSIONER,
ARKANSAS INSURANCE
DEPARTMENT
TO:
All LICENSED LIFE INSURERS & INSURANCE PRODUCERS
FROM:
ARKANSAS INSURANCE DEPARTMENT
SUBJECT:
ANNUITY SUITABILITY STANDARD FOR PRODUCERS
The Commissioner issues this Bulletin in response to an inquiry whether an insurance producer's "best
interest" duties or obligations under Arkansas Rule 82, "Suitability in Annuity Transactions," (hereafter, "Rule
82") exceed any of the specifically delineated, rule-based requirements placed on producers in Section Six
(6)(A) of the Rule, when the producer is making a recommendation in the sale of an annuity.
The Commissioner directs the licensees to Section(6)(A) of Rule 82 which provides:
A.
Best Interest Obligations. A producer, when making a recommendation
of an annuity, shall act in the best interest of the consumer under the circumstances
known at the time the recommendation is made, without placing the producer's
or the insurer's financial interest ahead of the consumer's interest. A producer has
acted in the best interest of the consumer if they have satisfied the following
obligations regarding care, disclosure, conflict of interest and documentation. (Emphasis
Added).
Following the above section, Rule 82 provides specific, compliance responsibilities or requirements on
the producer in that Section matching each of the four (4) areas expressly mentioned in (6)(A): care, disclosure,
conflict of interest and documentation. Each of these areas are placed in subsections (1) through (4) under
Section (6). It is the Commissioner's interpretation therefore, in terms of an enforcement policy related to the
duties of producers in selling annuities, that a producer's compliance with each of the four (4) subsections, is
limited to a review of only those subsections, and this would result in a producer's compliance with the general
standard or duty of acting in the best interest of the consumer. The Commissioner does not read or interpret into
the Rule that a producer has additional duties in excess of, or beyond those four (4) requirements to satisfy a
best interest standard, at least as that standard is applied to an insurance producer.
This Bulletin strictly addresses the specific parts of Rule 82 which constitute an insurance producer's
"best interest" duty and does not otherwise remove other, additional regulatory obligations as set out in the Rule
or "safe harbor" defenses availed to insurance producers.
Arkansas Department of Commerce
Arkansas Insurance Department
Commerce Way, Suite 102 Little Rock, AR 72202
INSURANCE.ARKANSAS.G0 V
Please direct any inquiries pertaining to this Bulletin to Mr. Booth Rand, General Counsel, Arkansas
Insurance Department (501) 371-2820.
ALAN MCC A IN
ARKANSAS INSURANCE COMMISSIONER
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