23 CAR § 410-304. Manufacturer advertising for new, used, and/or leased vehicles

(a) Manufacturers must comply with this subpart on advertising. (b) The suggested retail price of a new motor vehicle when advertised by a manufacturer or distributor shall include the following: (1) All charges, except: (A) Destination charges; (B) Dealer service and handling fees; and/or (C) State or local sales taxes; and (2) Such advertising shall state that dealer service and handling fees and/or state or local sales taxes are excluded. (c) It shall be unlawful for any manufacturer or distributor to advertise a rebate, refund, discount, or other financial incentive paid by, financed by, or contributed by the dealer selling the motor vehicle, unless such advertising discloses clearly and discernibly the following: “The dealer’s contribution may affect the final negotiated price of the motor vehicle.”