R3-7-704. Motor Fuel Dispensing Site Price and Grade Posting

A. Any roadside or other sign, including, but not limited to, prices on poles, monument signs, canopies, ‘A-frame’ signs, or other structures, that advertises or displays motor fuel prices and is not connected to a motor fuel dispenser shall comply with subsections (1) through (4), and shall comply with either method listed in subsections (5) and (6): 1. Display the self-service and full-service prices, if different; 2. Display the unit of measure of the price if other than per gallon; 3. Display fractions of a cent, if the fuel price is not charged at a whole cent; and 4. Display a decimal point when a dollar sign precedes the posted price. 5. Display the undiscounted price for any motor fuel product and applicable grade advertised; or 6. Display the discounted price for any motor fuel product and applicable grade advertised along with the conditions under which the discount is available, including, but not limited to, “Cash”, “Cash Only”, or “Membership.” a. Any discount conditions must be clearly presented on a sign in a font no less than 1/5 the size of the largest number posted on the sign or 2 1/2 inches, whichever is larger, and may not be abbreviated. b. The discount conditions must appear immediately next to, above or below the discounted price and with equal illumination as the discounted price. B. All motor fuel prices displayed must include all applicable federal and state taxes. C. Motor fuel Descriptions. Motor fuel types, grades, and blends shall be described on signs listed in subsection (A) as indicated in Table 1. Motor Fuel Descriptions. D. A person may use an alternative to the descriptions provided in Table 1 upon receipt of written approval by the associate director.