R4-21-302. Advertising

A. A licensee shall not knowingly make, publish, or use an advertisement that contains a false, fraudulent, deceptive, or misleading representation. B. A licensee may advertise that the licensee has a practice limited in some way if the licensee does not use the term “specialist” or any derivative of the term “specialist.” C. A licensee shall ensure that the content of an advertisement or directory that includes the name and address of the licensee is accurate. D. An advertisement for health care services that includes a licensee’s name shall identify the title and type of license the licensee holds.