R4-39-407. Use of Terms

A. Except as provided in subsection (B), only an accredited, degree-granting licensee may use the term “university” or any other name or title in literature, catalogs, pamphlets, or other materials made available to the public that implies or would lead a reasonable person to believe the licensee is an institution of higher education or grants educational credentials, academic credit, or professional degrees. B. A licensee may use the term “university” in its name if the licensee: 1. Offers at least one program leading to a post-baccalaureate or higher degree and is regionally or nationally accredited by a DE-recognized accrediting agency; 2. Was licensed in this state and used the term “university” in its name before the effective date of this Section; and 3. Is chartered or licensed in another state using the term “university” in its name. C. A licensee may use terms such as “certified,” “master,” and “professional” in a program title, advertising, and student materials if a student is designated as “certified,” “master,” or “professional” only: 1. After the student completes the program and passes an examination that requires a showing of proficiency or ability; 2. If the designation is: a. Conferred by a nationally recognized industry-related organization; b. Conferred by an industry-related board or commission that is statutorily created; or c. A commonly accepted industry practice; and 3. If the diploma to be issued from a program is submitted to the Board for review before the program is offered. D. A licensee shall not use the term “master’s” in the title of a vocational program.