R17-1-706. Advertising or Sponsorship Acknowledgment;

Prohibited Content A. The Department shall deny a request for placement of adver- tising or sponsorship content if the content is not for a motor vehicle-, motorist-, or highway-related service, message, or product, unless otherwise authorized by law. The Department shall also deny a request for placement of advertising or spon- sorship content if the content is likely to: 1. Conflict with other advertising or sponsored content for which the Department has an existing or pending agree- ment; 2. Conflict with the reasonable standards established by the Department under this Section; 3. Conflict with the time, place, manner, or duration of the Department’s office or highway operations or security; 4. Create an unreasonable risk of injury to a person or risk of damage to property; 5. Interfere with the work of a Department employee or the business or mission of the Department; or 6. Result in non-compliance with other applicable statutes or rules. B. The Department, in its sole discretion, may reject types of advertising or sponsorship content that the Department deems unacceptable for its advertising and sponsorship program. Content deemed unacceptable by the Department for its adver- tising and sponsorship program shall include any advertising or sponsorship content that: 1. Contains obscene, pornographic, indecent or explicit messages, or contains an offensive level of sexual over- tone, innuendo, or double entendre, as determined by the Department in accordance with community standards in the vicinity of where the content would be displayed; 2. Contains profanity or vulgar language; 3. Creates non-compliance with federal and state nondis- crimination laws, regulations, and policies; 4. Denigrates a person, organization, or group based on gen- der, sexual orientation, religion, race, ethnic or political affiliations, or national origin; 5. Includes the name of a person, organization, or group that has historically advocated the denigration of other per- sons or groups based on gender, sexual orientation, reli- gion, race, ethnic or political affiliations, or national origin; 6. Includes or concerns political or election campaign mes- saging, imagery, or symbolism; 7. Promotes, identifies, highlights, criticizes or endorses a political candidate, political party or movement, or any ballot measure circulated, submitted, or scheduled for consideration by the electorate of any jurisdiction, past, present, or future; 8. Promotes, identifies, highlights, suggests, or expresses an opinion for or against contraceptive products or services, or any services related to abortion, euthanasia, or coun- seling with regard to any of these products, services, pro- cedures, or issues; 9. Promotes, identifies, highlights, suggests, or expresses an opinion for or against the use of alcohol, tobacco, mari- juana or firearms; 10. Promotes, identifies, highlights, or suggests the use of a drug or other substance in violation of either federal or state law or regulations; or 11. Promotes, identifies, highlights, or suggests the use of products or services with sexual overtones such as mas- sage parlors, escort services, or establishments for show or sale of X-rated, adult-only, or pornographic movies, products or services, or for establishments primarily fea- turing nude or semi-nude images or performances.