R20-3-103. Standards for Participants

In determining whether to enter into a joint-venture activity, the Office shall consider the following standards: 1. Does the proposal supplement the Office’s marketing objectives? 2. Is the proposal for an Arizona market identified in the Office’s annual marketing plan? 3. Does the private corporation have experience in marketing a destination in the market selected? 4. Is it in the Office’s best financial interest to participate? 5. Is the potential impact of the joint-venture activity beneficial to tourism in Arizona? 6. Is the marketing philosophy of the private corporation compatible with the marketing philosophy of the Office?