R20-4-1519. Licensee Names and Control

A. The Department shall not issue a license with a name that is: 1. Similar to, or that may be confused with, any federal, state, county, or municipal government function or agency; 2. Descriptive of any business activity that the applicant does not actually conduct; 3. The same as, or similar to, the name of any existing collection agency, or 4. Otherwise deceptive or misleading. B. The Department may permit the use of a name otherwise prohibited under subsection (A)(3) based on its analysis of whether the name includes geographic or other information that distinguishes it from the existing collection agency. C. A collection agency shall not use a collection agency license to do business under more than one name. Each collection agency shall apply for and obtain a separate license for each business name it intends to use in Arizona.