R.C.S.A. § 20-314a-7
Advertising guidelines (Repealed)
Cite as Conn. Agencies Regs. § 20-314a-7
All schools advertising approved courses shall comply with the following guidelines:
(1) All advertising materials shall be submitted prior to publication,
(2) All advertising and notices shall tell the truth and reveal significant facts,
the concealment of which would mislead the public,
(3) Advertisers and their agents shall be willing to provide substantiation of claims
made,
(4) All advertising and public notices shall be free of statements, illustrations
or implications which do not enhance the dignity and integrity of the real estate
profession,
(5) All facilities offering services shall refrain from attacking competitors unfairly
or disparaging their services or methods of operations,
(6) All advertising and written or oral statements shall avoid the use of exaggerated
or unprovable claims and misrepresentations. In discussing the student's possible
or potential economic future in the field of real estate only reasonable claims may
be made,
(7) No unfounded guarantee shall be offered. All notices shall clearly and conspicuously
disclose the full nature of services offered,
(8) False or misleading claims as to tuition and other course costs shall be clearly
avoided,
(9) Material containing testimonials shall be clearly limited to those individuals
reflecting their own personal experiences,
(10) In any advertising all schools are to refrain from using the wording "Approved
by the Connecticut Real Estate Commission." The following wording may be used: "This
course meets the minimum requirements as set forth by the real estate commission,"
(11) The size of type setting forth the wording in item 10 of this section no larger
than the smaller type used in the advertisement,
(12) All locations where courses are offered must be submitted to the real estate
commission for prior approval.