Use of joint venture funds

(a) Joint Venture funds shall be used to promote generic Connecticut Grown products. (b) Joint Venture funds shall not be used to promote one business or farm, or any branded agricultural products, if the promotion may take market share away from other Connecticut vendors of the same commodity. (c) In visual or printed promotion schemes, the "Connecticut Grown" logo must be used. In oral promotions (such as radio ads), the phrase "Connecticut Grown" must be used. (d) Joint Venture funds shall not be used for costs such as hotels, meals, travel costs or honoraria. (e) Joint Venture funds shall only be used for programs which are directly related to marketing or promoting Connecticut Grown products. Such uses do not include career-related or scholarship funds. (f) Grantees shall execute a grant agreement in a form acceptable to the commissioner prior to receipt of any grant funds.