Advertising practices

(a) Advertising related to the viatical settlement shall be truthful and not misleading by fact or implication. (b) If the advertiser references the speed with which the viatication will occur, the advertising must disclose the average time frame from completed application to the date of offer and from acceptance of the offer to receipt of the funds by the viator. (c) If the advertising references the dollar amounts available to viators, the advertising shall disclose the average purchase price as a percentage of face value obtained by viators contracting with the advertiser during the past six (6) months.