R.C.S.A. § 8-37ee-3
Characteristics of affirmative fair marketing programs (Repealed)
Cite as Conn. Agencies Regs. § 8-37ee-3
Each recipient shall meet the following requirements or, if he contracts marketing
responsibility to another party, be responsible for that party's carrying out the
requirements:
(1) Carry out an affirmative program to attract buyers or tenants of all minority
and majority groups to the housing for initial or ongoing sale or rental. An affirmative
marketing program shall be in effect for each multifamily development throughout the
life of the mortgage, assistance agreement or regulatory agreement, whichever is longer.
The program shall include a carefully documented assessment of what groups are in
need of affirmative marketing and a clearly articulated affirmative marketing policy
and outreach effort. Such effort shall typically involve publicizing to those least
likely to apply, the availability of housing opportunities through the type of media
customarily utilized by the recipient, including minority publications or other minority
outlets which are available in the housing market area. All advertising shall include
the U.S. Department of Housing and Urban Development approved fair housing logo or
slogan or statement and all advertising depicting persons shall depict persons of
majority and minority groups.
(2) Maintain a nondiscriminatory policy in recruiting for staff engaged in the sale
or rental of properties.
(3) Instruct all employees and agents, in writing and orally, in the policy of nondiscrimination
and fair housing.
(4) Specifically solicit eligible buyers or tenants who may be referred to the recipient
by the department or other organizations.
(5) Prominently display in all offices in which sale or rental activity pertaining
to the project occurs, the U.S. Department of Housing and Urban Development approved
Fair Housing Poster and include in any printed material used in connection with sales
and rentals, the U.S. Department of Housing and Urban Development approved fair housing
logo or slogan or statement.
(6) Post in a conspicuous position on all department project sites a sign displaying
prominently either the U.S. Department of Housing and Urban Development approved Equal
Housing Opportunity logo or slogan or statement.