1624. MARKETING EDUCATION

1624 MARKETING EDUCATION 1624.1 In addition to the general and professional education requirements, for certification in marketing education, coursework in the following representing thirty (30) semester hours shall be required: (a) Eighteen (18) semester hours from the following: (1) Advertising management; (2) Consumer behavior; (3) Principles of marketing; (4) Retail store management (includes salesmanship); (5) Entrepreneurship (business ownership); (6) Marketing research; (7) Merchandising/business/marketing mathematics; or (8) Visual merchandising (display); (b) A minimum of twelve (12) semester hours from the following: (1) Business communication; (2) Business law; (3) Business statistics; (4) Economics; (5) Accounting principles; (6) Fashion merchandising; (7) Food marketing; (8) Hospitality, travel and tourism; (9) Insurance; (10) Principles of data processing; (11) Computer Science; (12) Money and banking; or (13) Records management; (c) Internship in marketing (directed occupational experience); and (d) The content shall include the following: (1) Knowledge of merchandising theory and practice; (2) Knowledge of economic theories and systems; (3) Knowledge of planning, designing, and administering a marketing education program; (4) Knowledge of job retirements and career opportunities in management and marketing related fields; (5) Knowledge of placing secondary school students in public/private establishments; (6) Work experience in a marketing area; (7) Knowledge of entrepreneurship; and (8) Organization and coordination of marketing education programs to include DECA. SOURCE: Final Rulemaking published at 28 DCR 3201 (July 17, 1981); as amended by Final Rulemaking published at 33 DCR 6542 (October 24, 1986); and by Final Rulemaking published at 40 DCR 6893, 6911 (October 1, 1993).