148 NLRB 577
Freeman Manufacturing Co.
FREEMAN MANUFACTURING COMPANY
577
situation, we would find that such group bargaining as took place was
for the convenience of the employers and unions involved, and was not
undertaken with the intention of establishing a multiemployer unit.
It logically follows that as a multiemployer unit did not exist, there
was no necessity for the Employer to "withdraw" from such non-
existent unit.
Accordingly, we would not dismiss the petition, but
would, instead, direct an election in the petitioned-for unit limited to
employees of the Employer.
Freeman Manufacturing Company, Employer and District No.
117, International Association of Machinists , AFL-CIO, Peti-
tioner.
Case No. 7-RC,-6150.
August 27, 196.
DECISION AND, CERTIFICATION OF RESULTS
OF ELECTION
Pursuant to the provisions of a stipulation for certification upon
consent election, an election by secret ballot was conducted by the
Regional Director for the Seventh Region on March 11, 1964, among
the employees in the stipulated unit.
After the election the Regional
Director served upon the parties a tally of ballots which showed that
of approximately 193 eligible voters, 178 votes were cast, of which
86 were for, and 89 were against, the Petitioner, no ballots were void,
and 3 ballots were challenged.
The challenges were insufficient in
number to affect the results.
Thereafter, the Petitioner filed objections
to conduct affecting the results of the election.
In accordance with the Board's Rules and Regulations, Series 8, as
amended, the Regional Director conducted an investigation, and, on
April 10, 1964, issued and served upon the parties his report on objec-
tions, in which he found merit in the Petitioner's objection and recom-
mended that the election be set aside and a new election held.
The
Employer filed timely exceptions to the Regional Director's report and
recommendations.
Upon the entire record in this case, the Board' finds :
1. The Employer is engaged in commerce within the meaning of
the Act and it will effectuate the purposes of the Act to assert jurisdic-
tion herein.
2. The Petitioner is a labor organization claiming to represent cer-
tain employees of the Employer.
'Pursuant to the provisions of Section 3(b) of the Act, the Board has delegated its
powers in connection with this case to a three-member panel
[ Chairman McCulloch and
Members Brown and Jenkins].
148 NLRB No. 68.
760-577-65-vol. 148-38
578
DECISIONS OF NATIONAL LABOR RELATIONS BOARD
3. A question affecting commerce exists concerning the representa-
tion of employees of the Employer within the meaning of Section
9(c) (1) and Section 2(6) and (7) of the Act.
4. The parties stipulated, and we find, that the following employees
of the Employer constitute a unit appropriate for the purposes of col-
lective bargaining within the meaning of Section 9 (b) of the Act :
All production and maintenance employees employed by Freeman
Manufacturing Company in Sturgis, Michigan, excluding office
clerical employees, plant-clerical employees, professional and
technical employees, production experimental and design em-
ployees, fitters, mechanical experimental and design employees,
production control employees, guards, and supervisors as defined
in the Act.
5. The Petitioner's objection relates to a letter sent to employees by
the Employer prior to the election, allegedly containing an implied
threat of loss of business and resulting loss of jobs if the employees
voted for the Petitioner.
The Regional Director's investigation revealed that the Employer
sent letters to employees dated February 27 and March 2, 4, 5, 6, 7,
and 9.
The March 9 letter had an attachment dated March 5. The
attachment, to which Petitioner specifically objects, is a purported
communication from the Employer's sales manager to Its top execu-
tive and states the following :
Since nearly 50 percent of our sales are through Sears and
since I am responsible for generating and maintaining these sales,
I hope you will accept my opinion on the problems we may face
if the union vote goes against us.
As well you know, competition with over 400 corset and bra
manufacturers is severe, cut-throat and many times impossible
'to overcome.
The future looks even more difficult because the
giants in our industry such as Formfit, Warners, Gossard and
Maidenform have, within the last year, formed separate com-
panies solely to solicit business from our chief customer, Sears,
Roebuck and Company. Because of their large designing and
manufacturing facilities and extensive sales forces, they are ex-
tremely tough competition for a small company such as ours.
Our ability to compete with these giants and all others is
absolutely dependent upon our ability to deliver and to maintain
quality and price levels.
I know that any interruption in delivery would result in the
immediate transfer of the business to any one of dozens of manu-
facturers who are ready, willing and able to take' over our share
(,r
FREEMAN MANUFACTURING COMPANY
579
of the business at a moment's notice.
The resultant loss of jobs
due to the cancellation of orders would be fatal to our company.
If our largest buyers, such as Sears, think that union activity
could possibly affect our dealings with them in any way, it will
be much harder, if not impossible, to sell them.
The business we now have has not come easily. It has built up
gradually over the years and is the result of experience, long
hours of work in designing, fitting and sampling and almost
weekly trips to Chicago to fight for a,share of the market.
You
well know that we have no control over the buying decisions of
Sears and that the volume of, orders • we get depends solely on
customer acceptance.
All items, sold to Sears are always on,a trial basis; and even
successful items are constantly subject to being dropped or re-
placed by competitive styles.
As a matter of fact, some of our
garment styles that have been accepted have been disconttinued
before the selling season. In other words, Sears' business is
always vulnerable and can be maintained only by constant re-
styling and repricing.'
Our problems now are difficult.
But I
believe they will be- far greater if the Company is Unionized.
Therefore,•I sincerely hope the employees will vote "no."
The Employer's letter of February 27 expressed its opposition to
the Union and explained that, by law, the Employer could make no
promises to its employees. It also encouraged all eligible employees
to vote.
The March 2 letter explained to the employees that the Em-
ployer has a personal interest in their welfare, that it fulfilled a com-
munity need by providing steady employment for its employees as
well as temporary work without the restriction of union membership,
and that it did not know what employee dissatisfactions could have
caused the interest in unionization.
The final paragraph of the
March 2 letter stated' in part, that "Our company has survived its com-
petition and has grown because all of us working together have ef-
ficiently produced quality products for delivery when our customers
wanted them."
-
The March 4 letter repeated the Employer's ignorance of employee
dissatisfactions, that gave rise to interest in the Union and the Em-
ployer's inability to' make any changes lest it commit unfair labor
practices.
The March 5 letter was a reply to a union handbill which
was in answer to the Employer's February 27 letter. It reiterated
the Employer's interest 'in the welfare of its employees and pointed
out that the Union's only source of income is dues, fees, as'sessments,
etc., and that regardless of promises made the union can only secure
benefits for its members through the. give and take of collective
bargaining.
580'
DECISIONS OF NATIONAL LABOR • RELATIONS BOARD
The March 6 letter dealt with job security and contained the follow-
ing paragraphs :
Regardless of what specific job you may be performing, most
of you work for one customer.
Many of you work only on girdles.
If Sears were dissatisfied with our quantity, our deliveries or our
prices, they could dwnap us as a supplier in a moment.
We have
no long term contract with them.
We depend upon this business
almost on a day to day basis. If they switched to another sup-
plier, imagine how many jobs would be discontinued.
Suppose Kimberly-Clark decided to buy their belts-elsewhere,
which they would do almost without notice if they so chose. If
they did this, just think how many jobs would be discontinued.
This same thing could happen with our other products, our other
customers.
If the customers do not buy, there are no jobs and
hence no job security.
There is no way in the world a union can make our customers
continue to buy from us.
But a union can make jobs insecure if it
insists that an employer engage in .practices which adversely
affect quality, delay deliveries or result in higher prices for the
product.
The customer is the boss.
He will place his business
where he wishes.
While we are on this subject, there is another way a union can
contribute to the insecurity of jobs.
That is by inducing em-
ployees to strike.
Every account of any substance that we have
would desert us like a sinking ship if we were struck.
Our cus-
tomers are not concerned about you, us or the company.
They
only want a reliable source of supply and, with as many suppliers
as there are who are eager for the business, they would not hesitate
to permanently ditch this company.
The March 7 letter again pointed out to employees that there is 'the
possibility the Union may not be able to negotiate the changes it has
promised the employees.
The March 9 letter stated that the Em-
ployer's profit margins were not large, that it is a small company in
a highly competitive field, that it is completely dependent upon a few
large customers, and that job security depends upon the Employer's
ability to satisfy its customers at prices the customers are willing
to pay.
The Regional Director's investigation further revealed that the
Petitioner also sent to employees a series of letters and distributed
handbills.
These communications for the most part answered spe-
cifically the arguments against unionization presented by the Em=
ployer and gave reasons why the employees should vote for the Peti-
tioner.
They stressed the advantages of collective bargaining through
a chosen representative, that strikes can be called only by a three-
FREEMAN MANUFACTURING COMPANY
581
fourths majority, that under the law, the Employer has a duty to bar-
gain over layoffs, seniority, and benefits, and that Federal law protects
employees in the event of plant closure.
Viewing the Employer's statements in their total context, the
Regional Director, relying on Carl T. Mason Co., Inc., 142 NLRB
480, in which the Board was concerned with related type preelection
statements, was of the opinion that the March 9 letter and attachment
was the culmination of a series of communications that had the impact
of instilling "a clear fear in the employees that their future welfare
would not truly be served by designation of the Petitioner as their
bargaining representative."
The Regional Director found that the
basic subject matter of the objections had its origin in the above-quoted
portions of the March 2 letter, was expanded in the March 6 letter,
quoted above, and culminated in the March -9 letter with its attach-
ment.
He concluded that the March 9 communication, taken alone or
in context with the preceding series of letters, contained the implied
threat that "introduction of a union into the Employer's business op-
erations would be the principal, if not only, cause for future insecurity,
loss of employment or complete elimination of the Employer from
the competitive scene," and that this threat interfered with the free
choice of the employees.
The fact that the Petitioner had an op-
portunity to respond in detail to the Employer's written statements, in
the opinion of the Regional Director, did not remove the adverse
impact of such statements.
Accordingly, he recommended that Peti-
tioner's objection be sustained and the election set aside.
We do not
agree.
We have read the letters of the Employer in, their entirety and
have considered not only their contents, but their timing, the op-
portunity for the Petitioner to respond, and its actual responses
thereto.
Contrary to the Regional Director and our dissenting col-
league, we conclude that under all the circumstances the Employer's
letters differed in tone, context, and impact from the type of preelec-
tion propaganda relied upon by the Regional' Director in setting the
election aside.
The issue of loss of business and a resultant reduc-
tion in the work force was fully brought to the attention of the
employees by the electioneering of both the Employer and the Peti-
tioner.2
In our opinion, the Employer's letter could clearly be eval-
uated by the employees as partisan electioneering and was within
the permissible limits of campaign propaganda 3
The Employer's
z Contrary to the implication in the dissenting opinion , we do not question the validity
of the principle that employer coercion is neither legitimatized nor diluted by a union's
opportunity to respond
Our point of departure is our inability to agree with the dissent
that the Employers statements , read in context and considered in their entirety , consti-
tuted threats of reprisal
3 See American Greetings Corporation,
146 NLRB 1440 ; Arch Beverage Corporation,
140 NLRB 1385
582
DECISIONS OF NATIONAL LABOR RELATIONS BOARD
statements set forth its economic and competitive position in the in-
dustry and presented this information in a noncoercive manner.
Ac-
cordingly, we shall overrule the Petitioner's objection and certify the
results of the election.
[The Board certified that a majority of the valid votes was not cast
for District No. 117, International Association of Machinists, AFL-
CIO, and that said labor organization is not the exclusive representa-
tive of the employees in the unit found appropriate.]
MEMBER BROWN, dissenting :
I agree with the Regional Director's conclusion that the Employer's
preelection comment interfered with the employees' exercise of free
choice.
In its March 6 letter the Company clearly threatened its employees
with an inevitable cutback in jobs if unionism occurred, and further
underlined this theme by predicting that it was unlikely to make any
effort to seek added opportunities after it was "deserted" by its present
accounts.
The Employer concluded this letter with the following
paragraphs-omitted by my colleagues in their recitation of its con-
tents-warning of the results of any strike :
Maybe some of our employees would like to see such things
occur.
We hope that most of you would not. If we were to be
struck and thus lose practically all of our business, there would
be practically no jobs for the employees.
We seriously doubt
that we would have the energy or desire to go to the effort to start
all over from scratch to rebuild the business.
The organizers will probably try to' convince you that what
we are saying is "hog-wash."
It isn't.
The March 9 letter amplified the hazards of voting for the Union, and
continued to stress the tenuous nature of the employees' job security.
Attached to this communication was -an appeal by the Company's
sales manager, quoted by my colleagues,` again emphasizing that the
advent of a union would likely cause customers to go to other sup-
pliers.
He noted that "The resultant loss of jobs due to the cancella-
tion of orders would be fatal to our company."
In certain circumstances, an employer may have some justification
for relating its competitive market position to employees.
But when
this information is relentlessly brought home to the employees,
coercion replaces fact and fear dominates reason. In my opinion, the
record leaves no doubt that the Employer's campaign tended to instill
in its employees a fear of imminent job loss if they voted for the
Union.
Furthermore, the Board again is departing from its well-
GARDEN SUPER MARKET, INC.
583
founded principle by legitimizing the Employer's conduct because
the Union also reached the employees with its campaign material.
Comment amounting to threats is not diluted by such means, for
threats by one having economic control over the voters cannot be
dispelled or abated by a response from any outside source.4
The fact
that a party has an opportunity to respond is material only in deter-
mining whether a misrepresentation warrants setting an election
aside.
Time to reply is immaterial where interference with an elec-
tion occurs by other conduct, such as threats or the undue creation of
fears of economic loss.
As set forth in my dissenting opinion in
Sivure Brothers, Incorporated,' the rationale behind this difference is
the fact that misrepresentations are appeals to reason based on er-
roneous facts, whereas other types of improper campaign material
have their impact by generating fear.
Misstatements of fact possi-
bly can be met by the supplying of correct information, but an emo-
tional reaction of fear is not responsive to denials or explanations and
cannot be dissipated or counterbalanced by factual replies.
Here the Employer's sustained emphasis on the probability of job
loss if the Union were certified could only prevent the uncoerced vote
which the Act envisions.
Accordingly, I would direct the Regional
Director to hold another election.
6 Oak Manufacturing Company . 141 NLRB 1323; see also Trent Tube Company, Sub-
sidiary of Crucible Steel Company of America, 147 NLRB 538 (dissenting opinion).
6147 NLRB 43.
Garden Super Market, Inc. and Retail Clerks Union, Local 1015,
Retail Clerks International Association , AFL-CIO.
Case No.
17-CA-4337.
August 28, 1964
DECISION AND ORDER
On May 5, 1964, Trial Examiner Robert E. Mullin issued his De-
cision in the above-entitled proceeding, finding that the Respondent
had engaged in and was engaging in certain unfair labor practices
and recommending that it cease and desist therefrom and take certain
affirmative action, as set forth in the attached Trial Examiner's De-
cision.
Thereafter, the Respondent filed exceptions to the Trial Ex-
aminer's Decision with a supporting brief.
Pursuant to the provisions of Section 3(b) of the National Labor
Relations Act, the Board has delegated its powers in connection with
this case to a three-member panel [Chairman McCulloch and Mem-
bers Fanning and Jenkins].
The Board has reviewed the rulings of the Trial Examiner made
at the hearing and finds that no prejudicial error was committed.
148 NLRB No. 64.