362 NLRB 706
BOCH IMPORTS, INC. D/B/A BOCH HONDA
706
DECISIONS OF THE NATIONAL LABOR RELATIONS BOARD
Boch Imports, Inc. d/b/a Boch Honda and Interna-
tional Association of Machinists & Aerospace
Workers, District Lodge 15, Local Lodge 447.
Case 01–CA–083551
April 30, 2015
DECISION AND ORDER
BY CHAIRMAN PEARCE AND MEMBERS HIROZAWA
AND JOHNSON
On January 13, 2014, Administrative Law Judge Joel
P. Biblowitz issued the attached decision. The Respond-
ent filed exceptions and a supporting brief, the General
Counsel filed an answering brief, and the Respondent
filed a reply brief. In addition, the General Counsel filed
cross-exceptions and a supporting brief, and the Re-
spondent filed an answering brief.
The National Labor Relations Board has delegated its
authority in this proceeding to a three-member panel.
The Board has considered the decision and the record
in light of the exceptions and briefs, and has decided to
affirm the judge’s rulings, findings, and conclusions only
to the extent consistent with this Decision and Order.1
Introduction
The judge found that the Respondent violated Section
8(a)(1) of the Act by maintaining numerous provisions in
its 2010 employee handbook that interfered with the ex-
ercise of Section 7 rights. In finding these violations, the
judge found no merit in the Respondent’s contention that
it repudiated its unlawful maintenance of the rules by its
May 2013 issuance of a new handbook containing re-
vised rules.2 The judge also found that the Respondent’s
2010 and 2013 handbooks contained an overly broad
dress code and personal hygiene policy that prohibits
employees who have contact with the public from wear-
ing insignias and other message-bearing clothing, and
that the Respondent’s maintenance of this rule also vio-
lated the Act. We agree with these findings, for the rea-
sons stated by the judge.3
1 We have modified the judge’s recommended Order consistent with
this decision and to comport with the Board’s standard remedial lan-
guage. We have also substituted a new notice to conform to the Order
as modified and in accordance with our decisions in Lily Transporta-
tion Corp., 362 NLRB 406 (2015), and Durham School Services, 360
NLRB 694 (2014).
2 The Respondent does not contest the General Counsel’s allegation
that the rules in the 2010 handbook were overly broad. Rather, it con-
tends only that it repudiated its unlawful maintenance of the rules.
3 The judge’s conclusion that the Respondent’s issuance of a revised
handbook in May 2013 did not constitute effective repudiation of its
unfair labor practices is supported by applicable precedent. See Lily
Transportation Corp., supra at 406 (respondent’s attempted repudiation
of its unfair labor practices found ineffective where it failed to explain
to employees its reasons for issuing a revised handbook); Casino San
Pablo, 361 NLRB 1350, 1353–1354 (2014) (respondent’s attempted
The General Counsel cross-excepts to the judge’s fail-
ure to find that certain additional rules maintained in the
2010 handbook violated Section 8(a)(1)4 and to the
judge’s further finding that the Respondent demonstrated
special circumstances justifying its proscription of pins
worn by its public-facing employees. As explained be-
low, we find merit in the General Counsel’s cross-
exceptions. In addition, and also as explained below, we
shall modify the judge’s notice posting remedy to require
the notice to be posted only at the Respondent’s facili-
ties.
Social Media Policy
The amended complaint alleges that the Respondent
violated Section 8(a)(1) by maintaining a social media
policy in its 2010 employee handbook that, among other
things (1) required employees to identify themselves
when posting comments about the Respondent, the Re-
spondent’s business, or a policy issue, and (2) prohibited
employees from using the Respondent’s logos in any
manner. The judge did not make findings of fact con-
cerning these allegations, and the General Counsel cross-
excepts to the failure to find the maintenance of these
repudiation of its unfair labor practices found ineffective where it simp-
ly issued a revised handbook that deleted unlawful rules that appeared
in its previous handbook). Our dissenting colleague cites River’s Bend
Health & Rehabilitation Services, and Broyhill Co., in support of his
claim that the requirements for effective repudiation need not strictly
apply in this case. However, these cases are consistent with Board
precedent requiring an employer to provide its employees with notice
of its unfair labor practices to effectively repudiate its unlawful con-
duct. See River’s Bend Health & Rehabilitation Services, 350 NLRB
184, 193 (2007) (respondent repudiated its unlawful increase in em-
ployees’ meal price by canceling the increase, reimbursing an affected
employee, and posting notices explaining that the increase was unlaw-
ful); Broyhill Co., 260 NLRB 1366, 1366 (1982) (respondent repudiat-
ed its supervisor’s unlawful conduct by posting notices stating that the
conduct was “improper,” assuring employees that it would not interfere
with their Sec. 7 rights, and explaining what those rights were). Fur-
ther, the issue in those cases, whether the timing and substance of the
respondents’ notices should be subject to strict application under
Passavant, is not presented here because the Respondent neither noti-
fied its employees of its unfair labor practices nor provided them assur-
ances that it would not interfere with their Sec. 7 rights in the future.
Such notice is required by Passavant for the same reasons that it is a
standard--and venerable--Board remedy and is virtually always re-
quired in settlements. Like our dissenting colleague, we value coopera-
tion to revise problematic rules and prompt remedying of unfair labor
practices. But merely revising the unlawful rules does not remedy the
unfair labor practices at issue, absent notice to the affected employees
that the violations occurred and that they will not be repeated.
4 With respect to the judge’s finding that the Respondent maintained
an overbroad confidentiality policy in its 2010 employee handbook, the
General Counsel cross-excepts to the judge’s failure to address the
Respondent’s treatment of information about prospective customers
and suppliers and the Respondent’s policies, procedures, and litigation
activity as confidential. We agree with the General Counsel that the
policy unlawfully treated that information as confidential, and we shall
modify the Order in accordance with this finding.
362 NLRB No. 83
BOCH HONDA
707
rules unlawful. We find merit in the General Counsel’s
cross-exception.
As stated above, the social media rule required em-
ployees to identify themselves when posting comments
about the Respondent, the Respondent’s business, or a
policy issue. This rule was overly broad, because em-
ployees would reasonably construe it to cover comments
about their terms and conditions of employment, and the
self-identification requirement reasonably would inter-
fere with their protected activity in various social media
outlets. See generally Farah Manufacturing Co., 202
NLRB 666, 675 (1973) (employer unlawfully used color
coded name tags to identify and interfere with employees
engaged in union activity in other departments during
nonwork time).5 Similarly, employees would reasonably
read the prohibition of using the Respondent’s logos “in
any manner” to cover protected employee communica-
tions. See Pepsi Cola Bottling Co., 301 NLRB 1008,
1019–1020 (1991), enfd. mem. 953 F.2d 638 (4th Cir.
1992) (violation found where employer failed to provide
any business reason that would outweigh employees’
Section 7 right to engage in union activity while wearing
a uniform bearing logos or trademarks of the company’s
product); see also Spirit Construction Services, 351
NLRB 1042, 1045 (2007). We therefore find that the
Respondent’s maintenance of these rules violated Section
8(a)(1), as alleged.
Dress Code and Personal Hygiene Policy
The Respondent’s 2010 and 2013 employee hand-
books contain a “Dress Code and Personal Hygiene Poli-
cy” that includes the following rule: “Employees who
have contact with the public may not wear pins, insigni-
as, or other message clothing.” The judge found that the
Respondent violated the Act by prohibiting the display of
insignias and other message-bearing clothing, but not by
prohibiting pins. The Respondent excepts to the former
finding, and the General Counsel cross-excepts to the
latter. For the reasons discussed below, we find that the
Respondent has not justified any portion of its rule, and
therefore the maintenance of the rule violated Section
8(a)(1).
It is well settled that an employer violates Section
8(a)(1) when it prohibits employees from wearing union
insignia at the workplace, absent special circumstances.
Republic Aviation Corp. v. NLRB, 324 U.S. 793, 801–
5 See also Allegheny Ludlum Corp., 333 NLRB 734, 737 (2001)
(addressing coercive effects of employers’ “efforts to discern the union
sentiments of employees” and Sec. 8(a)(1)’s application “not only in
cases involving explicit questions concerning an employee’s union
activities or sentiments, but also in cases where an employer seeks to
learn employees’ views on union representation by more subtle
means”), enfd. 301 F.3d 167 (3d Cir. 2002).
803 (1945); Ohio Masonic Home, 205 NLRB 357, 357
(1973), enfd. mem. 511 F.2d 527 (6th Cir. 1975). “The
Board has found special circumstances justifying pro-
scription of union insignia and apparel when their display
may jeopardize employee safety, damage machinery or
products, exacerbate employee dissension, or unreasona-
bly interfere with a public image that the employer has
established, as part of its business plan, through appear-
ance
rules
for
its
employees.”
Bell-Atlantic-
Pennsylvania, 339 NLRB 1084, 1086 (2003), enfd.
Communications Workers of America Local 13000 v.
NLRB, 99 Fed. Appx. 233 (D.C. Cir. 2004). However, a
rule that curtails employees’ Section 7 right to wear un-
ion insignia in the workplace must be narrowly tailored
to the special circumstances justifying maintenance of
the rule, and the employer bears the burden of proving
such special circumstances. See W San Diego, 348
NLRB 372, 373, 374 (2006) (special circumstances that
justified employer’s ban on buttons worn in public areas
did not justify the ban on buttons worn in nonpublic are-
as).
Clearly, the Respondent’s proscription curtails em-
ployees’ Section 7 right to wear union insignia. As such,
it is overly broad. See P.S.K. Supermarkets, 349 NLRB
34, 34–35 (2007) (employer’s ban on buttons overly
broad because it would include buttons bearing union
insignia). Absent special circumstances, then, it is un-
lawful. Regarding insignias and message-bearing cloth-
ing, the judge found that the Respondent’s asserted inter-
est in maintaining its public image did not constitute a
special circumstance justifying its prohibition. See, e.g.,
Meijer, Inc., 318 NLRB 50 (1995), enfd. 130 F.3d 1209
(6th Cir. 1997). We agree for the reasons he stated.6
With regard to pins, the Respondent contends that the
rule was implemented to prevent injury to employees and
damage to vehicles. The judge found that a pin could fall
off of an employee’s uniform and possibly damage the
engine, interior, or exterior of a vehicle on which the
employee was working, or it could become a projectile
and injure the employee. Contrary to the judge and our
dissenting colleague, we find that the rule is not “narrow-
ly tailored” to address those concerns. As written, the
rule applies to employees who have contact with the pub-
6 W San Diego, supra, cited by the Respondent in its exceptions,
does not warrant a different result. The Board’s holding in that case
turned on the employer’s fact specific demonstration that its strict uni-
form policy was intended to create a specific and unique environment:
a “Wonderland” experience distinct from that of other hotels. No com-
parable evidence was provided here. To the contrary, the Respondent’s
own managers testified that the company-branded clothing its employ-
ees were required to wear would be worn by employees at other Honda
dealerships. In short, the narrow factual circumstances that the Board
found to justify a different result there are absent here.
708
DECISIONS OF THE NATIONAL LABOR RELATIONS BOARD
lic, regardless of whether they come into contact with the
Respondent’s vehicles. Indeed, the rule applies to em-
ployees who do not typically have contact with vehicles
(e.g., finance and administrative personnel), and to other
employees during their performance of tasks that do not
require vehicle contact. Further, the record includes no
evidence supporting actual safety concerns related to pins
worn by public facing employees. Although the record
does contain evidence that employees have caused dam-
age to vehicles, none of that damage was shown or even
asserted to be related to employee pins. Finally, the
handbooks do not include any statement even arguably
linking the rule to safety considerations. Rather, they
state that “[t]he purpose of the Dress Code/Personal Hy-
giene Policy is to ensure that employee dress and person-
al hygiene are consistent with their job function and the
Company’s interest in presenting a professional image to
the public.”7 Employees would reasonably understand
that image, not safety, was the Respondent’s justification
for the entire rule, including its ban on pins.8 For all
these reasons, we find that the Respondent has not
demonstrated special circumstances justifying its overly
broad rule, and therefore the Respondent’s maintenance
of the rule violated Section 8(a)(1) as alleged.
Notice Posting
The judge found that the Respondent’s 2010 and 2013
handbooks were maintained at other enterprises owned
by Ernie Boch, and he therefore concluded that the notice
to employees should be posted at all of Ernie Boch’s
dealerships and related retail businesses. In support, the
judge relied on the handbooks’ statement that “Boch En-
terprises retail company . . . presently include[s] the vari-
ous Boch new motor vehicle dealerships, as well as relat-
ed retail businesses,” and on Kathleen Genova’s testimo-
ny that the “Boch Enterprises” handbook applies to em-
7 In addition, the handbooks contain a separate safety section that
does not refer to either the dress code or to pins. Thus, the Respond-
ent’s asserted safety rationale for its ban on pins appears to be simply a
post hoc invention.
8 Komatsu America Corp., 342 NLRB 649, 650 (2004), and E & L
Transport Co., 331 NLRB 640, 640 (2000), cited in support by our
dissenting colleague, are inapplicable as in neither case did the Board
decide the issue presented here. In Komatsu America Corp., the Board
found that the respondent lawfully instructed employees to stop wear-
ing a union T-shirt that displayed an offensive and provocative appeal
to ethnic prejudices, and did not determine whether concerns about
damage to the respondent’s machinery or products would have justified
its demand that union employees stop wearing the union T-shirt. Id. at
650. In E & L Transport Co., the Board found it “immaterial that the
[r]espondent might be able to demonstrate ‘special circumstances’ that
would justify a narrower rule” based on its concerns about personal
injury or property damage, because the respondent promulgated the rule
at issue for unlawful retaliatory reasons. Id. at 640.
ployees at all dealerships owned by Ernie Boch. We find
that the judge’s notice posting remedy is too broad.
The complaint alleged that the Respondent, “Boch Im-
ports, Inc. d/b/a Boch Honda,” at its Norwood, Massa-
chusetts facility, maintained various overbroad rules that
violated Section 8(a)(1). In the proceeding before the
judge, the General Counsel adduced testimony that the
“Boch Enterprises” handbook applies to employees at all
vehicle dealerships and related retail businesses owned
by Ernie Boch. In view of that testimony, the General
Counsel sought to elicit evidence on the relationship be-
tween the Respondent and other dealerships listed on its
website, but the Respondent objected. The General
Counsel then abandoned that line of questioning and
moved to amend the complaint to name as respondents
other vehicle dealerships and retail businesses owned by
Ernie Boch. The judge denied the General Counsel’s
motion, stating that he would not allow “at this point ...
an amendment to add all these other companies.” There
were no exceptions to the judge’s ruling.
In these circumstances, especially in the absence of a
litigated finding that the Respondent was responsible for
the implementation and maintenance of the same hand-
book policies at other “Boch” entities, we find that the
appropriate remedy is to require the named Respondent,
Boch Imports, Inc. d/b/a Boch Honda, to post notices
only at the facility or facilities it owns or operates. We
leave to compliance the determination of whether the
Respondent owns or operates facilities, other than the
Norwood, Massachusetts facility identified in the com-
plaint, at which the rules found unlawful were or are in
effect. See Jack in the Box Distribution Center Systems,
339 NLRB 40 (2003) (finding that appropriate notice
posting remedy is one that is “coextensive with the
[r]espondent’s application of its handbook”); Marriott
Corp., 313 NLRB 896 (1994) (in the absence of evidence
that unlawful rule was maintained at respondent’s other
locations, remedial order was limited to the “location at
which a violation was alleged and litigated”).
ORDER9
The National Labor Relations Board orders that the
Respondent, Boch Imports, Inc. d/b/a Boch Honda, Nor-
wood, Massachusetts, its officers, agents, successors, and
assigns, shall
1. Cease and desist from
(a) Maintaining an overly broad rule that prohibits
current and former employees from disclosing or author-
9 With regard to provisions in its 2010 employee handbook that we
have found unlawful and that the Respondent has already rescinded,
including the Social Media Policy, the Order consists of cease and
desist provisions but no affirmative rescission requirements.
BOCH HONDA
709
izing the disclosure or use of “Confidential Information,”
including the identity of the Respondent’s current and
prospective customers and suppliers, and the Respond-
ent’s compensation structures, incentive programs, poli-
cies, procedures, and litigation activity.
(b) Maintaining an overly broad rule that prohibits
employees from “engaging in any activity which could
harm the image or reputation of the Company.”
(c) Maintaining an overly broad rule that prohibits
employees from providing “personal information of any
nature concerning another employee (including refer-
ences) to any outside source unless approved by the Hu-
man Resources Department and authorized, in writing,
by the employee.”
(d) Maintaining an overly broad rule that prohibits
persons not employed by the Respondent from soliciting
and distributing literature or other materials, for any pur-
pose at any time, on property adjacent to the Respond-
ent’s premises.
(e) Maintaining an overly broad social media rule that
prohibits employees from disclosing information about
employees or customers.
(f) Maintaining an overly broad social media rule that
requires employees to identify themselves when posting
comments about the Respondent, the Respondent’s busi-
ness, or a policy issue.
(g) Maintaining an overly broad social media rule that
prohibits employees from referring to the Respondent in
postings that would negatively impact the Respondent’s
reputation or brand.
(h) Maintaining an overly broad social media rule that
prohibits employees from engaging in “conduct that has
or has the potential to have a negative effect” on the Re-
spondent “even if the conduct occurs off the property or
off the clock.”
(i) Maintaining an overly broad social media rule that
prohibits employees from using the Respondent’s logos
in any manner.
(j) Maintaining an overly broad social media rule that
prohibits employees from posting videos or photos that
are recorded in the workplace.
(k) Maintaining an overly broad social media rule that
requires employees to contact the Respondent’s vice
president of operations before making a statement to the
media.
(l) Maintaining an overly broad social media rule that
allows the Respondent to request access to any commen-
tary that employees post on social media sites.
(m) Maintaining an overly broad social media rule
that requires employees who choose to write or post to
do so respectfully.
(n) Promulgating, maintaining, or enforcing an overly
broad rule that prohibits employees who have contact
with the public from wearing pins, insignias, or other
message clothing.
(o) In any like or related manner interfering with, re-
straining, or coercing employees in the exercise of the
rights guaranteed them by Section 7 of the Act.
2. Take the following affirmative action necessary to
effectuate the policies of the Act.
(a) Rescind the employee handbook rule prohibiting
employees who have contact with the public from wear-
ing pins, insignias, or other message clothing.
(b) Furnish its employees at all Boch Imports, Inc.,
d/b/a Boch Honda facilities with an insert for the current
employee handbook that (1) advises that the unlawful
provision regarding pins, insignias, and other message
clothing has been rescinded, or (2) provides a lawfully
worded provision on adhesive backing that will cover the
unlawful provision; or publish and distribute to employ-
ees revised employee handbooks that (1) do not contain
the unlawful provision, or (2) provide a lawfully worded
provision.
(c) Within 14 days after service by the Region, post at
all facilities of Boch Imports, Inc. d/b/a Boch Honda,
Norwood, Massachusetts, copies of the attached notice
marked “Appendix.”10 Copies of the notice, on forms
provided by the Regional Director for Region 1, after
being signed by the Respondent’s authorized representa-
tive, shall be posted by the Respondent and maintained
for 60 consecutive days in conspicuous places, including
all places where notices to employees are customarily
posted. In addition to physical posting of paper notices,
notices shall be distributed electronically, such as by
email, posting on an intranet or an internet site, and/or
other electronic means, if the Respondent customarily
communicates with its employees by such means. Rea-
sonable steps shall be taken by the Respondent to ensure
that the notices are not altered, defaced, or covered by
any other material. If the Respondent has gone out of
business or closed the facility involved in these proceed-
ings, the Respondent shall duplicate and mail, at its own
expense, a copy of the notice to all current employees
and former employees employed by the Respondent at
any time since December 21, 2011.
(d) Within 21 days after service by the Region, file
with the Regional Director for Region 1 a sworn certifi-
cation of a responsible official on a form provided by the
10 If this Order is enforced by a judgment of a United States court of
appeals, the words in the notice reading “Posted by Order of the Na-
tional Labor Relations Board” shall read “Posted Pursuant to a Judg-
ment of the United States Court of Appeals Enforcing an Order of the
National Labor Relations Board.”
710
DECISIONS OF THE NATIONAL LABOR RELATIONS BOARD
Region attesting to the steps that the Respondent has
taken to comply.
MEMBER JOHNSON, dissenting in part.
Contrary to my colleagues, I disagree with finding that
the Respondent violated Section 8(a)(1) of the Act by
maintaining several overbroad policies in its 2010 hand-
book that were rescinded with the issuance of a new
handbook in 2013. Instead, I find merit in the Respond-
ent’s assertion that it effectively repudiated the alleged
misconduct. I also disagree with the reversal of the
judge’s finding that the Respondent lawfully prohibited
employees who have contact with the public from wear-
ing pins.
1. Rescission of Allegedly Unlawful Provisions in the
2010 Handbook. My colleagues agree with the judge’s
finding that, under Passavant Memorial Area Hospital,
237 NLRB 138 (1978), the Respondent’s rescission of
the 2010 handbook policies was ineffective as a repudia-
tion of alleged misconduct because it failed to provide
employees with assurances that it would not interfere
with employees’ Section 7 rights in the future and the
dress code policy remained the same in the 2013 hand-
book as in its predecessor. Based on the totality of the
circumstances presented here, I disagree with this con-
clusion. In my view, the Passavant test need not and
should not be strictly applied here.1
To begin, the evidence clearly establishes that the Re-
spondent cooperated with the Region during the investi-
gation of the charges based on the Respondent’s 2010
handbook and, further, communicated its willingness to
work with the Region in remedying the alleged viola-
tions, all of which were based on perceived ambiguities
in language. After the complaint issued, the Respondent
continued to work with the Region on revising its hand-
book, ultimately providing the Region with its proposed
revisions. Following the Region’s review and approval
of the new handbook, the Respondent issued its new
handbook in May 2013. Here, we should recognize that
the best, quickest way to achieve universal handbook
legal compliance with Section 7 standards is to encour-
age employers to involve the Agency in redrafting prob-
lematic provisions rather than to effectively punish them.
See also GC Memorandum 15–04, “Report of the Gen-
eral Counsel Concerning Employer Rules” at 2–3 (dis-
cussing communications with the employer to fix unlaw-
ful rules).
Further, in determining the need for express assurances
that the Respondent would not interfere in the future with
employees’ Section 7 rights, I believe it is relevant that
1 Accordingly, I need not pass on whether I generally agree with all
elements of the Passavant test.
the General Counsel alleges only that all of the rescinded
policies were fatally ambiguous, not that they explicitly
restricted Section 7 activity. There is no evidence or
argument that they were applied to restrict such activity.
Indeed, the Respondent has no demonstrated history of
objecting to or interfering with employees’ exercise of
their Section 7 rights. On the contrary, prior to the issu-
ance of the 2013 handbook, employees engaged in an
active organizing campaign that included picketing on
the Respondent’s property.
In these circumstances, where there has been no overt
interference with Section 7 activity and an employer has
taken pains to fully comply with the Act through a line-
by-line revision of its handbook in cooperation with the
Region and with its approval, Passavant need not be ap-
plied with hyper-technical precision. See, e.g., River’s
Bend Health & Rehabilitation Service, 350 NLRB 184,
193 (2007) (finding repudiation adequate despite that it
“does not completely accord with the Passavant criteria
with regard to timeliness and lack of ambiguity”);
Broyhill Co., 260 NLRB 1366 (1982) (rejecting dissent-
ers’ application of Passavant criteria “in a highly tech-
nical and mechanical manner”). Doing so discourages
respondents from taking such actions to remedy alleged
unfair labor practices far more promptly than after some-
times lengthy and expensive litigation.
2. Dress Code Policy. Contrary to my colleagues, I
would adopt the judge’s finding that the Respondent
demonstrated special circumstances justifying its dress
code prohibition of pin wearing for employees interact-
ing with the public.2 Automobiles are expensive, and the
Respondent has demonstrated that it experiences signifi-
cant annual losses as a result of property damage to its
2 I agree with my colleagues and the judge that under longstanding
precedent the Respondent has made an insufficient showing of special
circumstances justifying its dress code prohibition of wearing insignia
and message clothing. In my view, however, that precedent has been
too restrictive in its evaluation of business considerations that an em-
ployer such as the Respondent determines as essential to maintenance
of its public image and competitive status. The Respondent here has
argued that its dress code restrictions are essential to the maintenance
of its status as the number one Honda dealership “on the planet.” This
public image business concern is every bit as cognizable to me as a
special circumstance as the hotelier’s public image interest in W San
Diego, 348 NLRB 372, 373 (2006). However, I agree that the Re-
spondent has failed to present specific evidence that its professional
appearance clothing standards for employees dealing with the public
are uniquely supportive of its brand or that the wearing of message
clothing of any size or shape would necessarily harm its own brand
message. For example, the Respondent did not present evidence either
that it “commissions special uniforms . . . in order to achieve a trendy,
distinct, and chic look” different from that of other dealers (id. at 373)
or that insignia or message clothing of whatever design would neces-
sarily interfere with Respondent’s message that it was Earth’s leading
Honda dealership.
BOCH HONDA
711
vehicles. Service technicians, service advisors, and
salespersons working with customers are in frequent
physical contact with the vehicles--in their interior (in-
cluding the easily-damaged fabrics that often are used in
modern automobiles), around their exterior, and showing
off or working on the vehicle’s internal machinery. Be-
cause it is reasonably foreseeable that sharp objects could
scratch, rip, fall into the internal compartments of, or
otherwise damage the vehicles, the judge correctly found
that special circumstances exist that justify the Respond-
ent’s prohibition. See Komatsu America Corp., 342
NLRB 649, 650 (2004) (special circumstances justify
proscription of wearing certain items when their display
“damage[s] machinery or products”); see generally, E &
L Transport Co., 331 NLRB 640, 640 (2000) (preventing
property damage is a legitimate interest where a rule is
not promulgated in retaliation for Section 7 activity).3
APPENDIX
NOTICE TO EMPLOYEES
POSTED BY ORDER OF THE
NATIONAL LABOR RELATIONS BOARD
An Agency of the United States Government
The National Labor Relations Board has found that we
violated Federal labor law and has ordered us to post and
obey this notice.
FEDERAL LAW GIVES YOU THE RIGHT TO
Form, join, or assist a union
Choose representatives to bargain with us on
your behalf
Act together with other employees for your bene-
fit and protection
Choose not to engage in any of these protected
activities.
In May 2013, we distributed to you a new employee
handbook. That new handbook revised the previous em-
ployee handbook to modify or eliminate rules that were
alleged to violate Federal labor law. The National Labor
Relations Board has now found that those rules were
unlawful.
WE WILL NOT make and/or maintain overly broad rules
that restrain you in the exercise of the rights set forth
above by:
3 The fact that Komatsu and E & L Transport were decided on other
grounds does not detract from the validity of their statement of the
general principle that a legitimate business concern about property
damage is cognizable as a special circumstance warranting prohibition
of the wearing of pins. To the extent my colleagues are suggesting this
is not so, they are mistaken.
Prohibiting current and former employees from disclos-
ing or authorizing the disclosure or use of “Confidential
Information,” including the identity of our current and
prospective customers and suppliers, and our compen-
sation structures, incentive programs, policies, proce-
dures, and litigation activity.
Prohibiting employees from “engaging in any activity
which could harm the image or reputation of the Com-
pany.”
Prohibiting employees from providing “personal in-
formation of any nature concerning another employee
(including references) to any outside source unless ap-
proved by the Human Resources Department and au-
thorized, in writing, by the employee.”
Prohibiting persons who are not employed by the com-
pany from soliciting and distributing literature or other
materials, for any purpose at any time, on property ad-
jacent to the company’s premises.
Prohibiting employees from disclosing information
about employees or customers on social media.
Requiring employees to identify themselves when post-
ing comments on social media about the company, the
company’s business, or a policy issue.
Prohibiting employees from referring to the company
in social media postings that would negatively impact
the company’s reputation or brand.
Prohibiting employees from engaging, on social media,
in “conduct that has or has the potential to have a nega-
tive effect” on the company “even if the conduct occurs
off the property or off the clock.”
Prohibiting employees from using the company’s logos
in any manner on social media.
Prohibiting employees from posting on social media
videos or photos that are recorded in the workplace.
Requiring employees to contact the company’s Vice
President of Operations before making a statement to
the media.
Allowing the company to request access to any com-
mentary that employees post on social media sites.
Requiring employees “to write or post respectfully” if
they choose to write or post on social media.
712
DECISIONS OF THE NATIONAL LABOR RELATIONS BOARD
Prohibiting employees who have contact with the pub-
lic from wearing pins, insignias, or other message
clothing.
WE WILL NOT in any like or related manner interfere
with, restrain, or coerce you in the exercise of the rights
listed above.
WE WILL rescind the overbroad policy in our current
handbook prohibiting employees who have contact with
the public from wearing pins, insignias, or other message
clothing.
WE WILL furnish you with an insert for the current em-
ployee handbook that (1) advises that the unlawful provi-
sion regarding pins, insignias, and other message cloth-
ing has been rescinded, or (2) provides a lawfully worded
provision on adhesive backing that will cover the unlaw-
ful provision; or WE WILL publish and distribute a revised
employee handbook that (1) does not contain the unlaw-
ful provision, or (2) provides a lawfully worded provi-
sion.
WE HAVE rescinded the remaining rules listed above
and have modified or deleted them in the handbook we
distributed to you in May 2013.
BOCH IMPORTS, INC. D/B/A BOCH HONDA
The
Board’s
decision
can
be
found
at
www.nlrb.gov/case/01-CA-083551 or by using the QR code
below. Alternatively, you can obtain a copy of the decision
from the Executive Secretary, National Labor Relations
Board, 1099 14th Street, N.W., Washington, D.C. 20570, or
by calling (202) 273–1940.
Daniel Fein, Esq. and Karen Hickey, Esq., for the General
Counsel.
Thomas J. McAndrew, Esq. (Thomas J. McAndrew & Associ-
ates), for the Respondent.
DECISION
STATEMENT OF THE CASE
JOEL P. BIBLOWITZ, Administrative Law Judge. This case
was heard by me in Boston, Massachusetts, on November 18,
2013.1 The amended complaint herein, which issued on June
17 and was based upon an unfair labor practice charge that was
filed on June 20, 2012, by International Association of Machin-
ists & Aerospace Workers, District Lodge 15, Local Lodge
447, herein called the Union, alleges that Boch Imports, Inc.
d/b/a Boch Honda, herein called the Respondent, maintained
certain overly restrictive rules in its employee handbook in
violation of Section 8(a)(1) of the National Labor Relations Act
(the Act). As to the allegations contained in paragraphs 7 and 8
of the amended complaint, which allege that these employee
handbook provisions were in effect from about December 21,
2011, to about May 2013, Respondent defends that “. . . . the
Company modified the terms and conditions of its Employee
Handbook in concert with the Regional Director’s office.” and
that the General Counsel should be estopped from alleging that
these provisions violate the Act. The only provision of the
handbook that was not changed is paragraph 9 of the amended
complaint, which states: “In or about May 2013, Respondent
implemented and has since maintained the following rule in its
Employee Handbook: Employees who have contact with the
public may not wear pins, insignias, or other message cloth-
ing.” Only the legality of this provision was litigated at the
hearing.
I. JURISDICTION AND LABOR ORGANIZATION STATUS
Respondent admits, and I find, that it has been an employer
engaged in commerce within the meaning of Section 2(2), (6),
and (7) of the Act, and that the Union has been a labor organi-
zation within the meaning of the Act.
II. THE FACTS
Paragraphs 7 and 8 of the amended complaint allege as fol-
lows:
7. From about December 21, 2011 to about May 2013, Re-
spondent maintained an Employee Handbook containing the
following rules and policies:
(a) Confidential and Proprietary Information, which defined
confidential information to include all information that has or
could have commercial value or other utility in the Compa-
ny’s business; the identity of the Company’s customers, sup-
pliers, and/or prospective customers and suppliers; compensa-
tion structures and incentive programs; Company policies,
procedures, and litigation activity; and prohibited employees
during and after their employment from disclosing or author-
izing the disclosure or use of any Confidential Information;
(b) Discourtesy, which stated the following:
All employees are expected to be courteous, polite and friend-
ly both to customers and to their fellow employees. The use of
profanity or disrespect to a customer or co-worker, or engag-
ing in any activity which could harm the image of the Com-
pany, is strictly prohibited;
(c) Inquiries Concerning Employees, which stated in relevant
part:
1 Unless stated otherwise, all dates referred to herein relate to the
year 2013.
BOCH HONDA
713
All inquiries from outside sources concerning employees
should be directed to the Human Resources Department. An
employee shall not provide personal information of any nature
concerning another employee (including references) to any
outside source unless approved by the Human Resources De-
partment and authorized, in writing by the employee;
(d) Dress Code and Personal Hygiene, which stated in rele-
vant part:
Employees who have contact with the public may not wear
pins, insignias, or other message clothing which are not pro-
vided to them by the Company; and
(e) Solicitation and Distribution Policy, which restricts per-
sons who are not employed by Respondent from soliciting
and distributing literature or other materials at any time on
property adjacent to Respondent’s premises.
8. From about December 21, 2011 to about May 2013, Re-
spondent maintained a Social Media Policy in its employee
handbook with the following requirements:
(a) prohibited employees from disclosing any information
about employees or customers;
(b) required employees to identify themselves when posting
comments about Respondent or related to Respondent’s busi-
ness or a policy issue;
(c) prohibited employees from referring to Respondent in
postings that would negatively impact the Respondent’s repu-
tation or brand;
(d) prohibited employees from engaging in activities that
could have a negative effect on Respondent, even if it occurs
off Respondent’s property or off the clock;
(e) prohibited employees from using Respondent’s logos for
any reason;
(f) prohibited employees from posting videos or photos that
are recorded in the work place;
(g) required employees to contact Respondent’s Vice Presi-
dent of Operations before making a statement to the media;
(h) required employees to provide Respondent access to any
commentary posted by employees on social media sites; and
(i) required employees to write and post respectfully.
At the hearing, the parties stipulated that, after consultation
with the Board’s regional office, the Respondent changed these
provisions, with the exception of the dress code provision, to
the satisfaction of the region, and the region is no longer alleg-
ing that, with that one exception, the employee handbook pro-
visions contained in paragraphs 7 and 8 are still in effect. Fur-
ther, in May 2013, the Respondent issued a revised employee
handbook containing the corrected provisions, and this revised
employee handbook was distributed to all employees who re-
ceived the prior handbook.
The only provision contained in the employee handbook
presently in effect that is alleged to violate the Act is contained
in paragraph 9 of the amended complaint (also par. 7(d) above),
and is listed under the classification dress code and personal
hygiene policy, which states:
In or about May 2013, Respondent implemented and has
since maintained the following rule in its Employee Hand-
book:
Employees who have contact with the public may not wear
pins, insignias, or other message clothing.2
The employee handbook states:
Welcome to a Boch Enterprise retail company, which present-
ly include the various Boch new motor vehicle dealerships as
well as related retail businesses which may be established
from time-to-time (each referred to herein as the “Company”)
. . . .
As an employee, you will want to know what you can expect
from our Company and what we expect from you. This
Handbook provides information regarding our Company’s
current benefits, practices, and policies as well as some of the
Company’s expectations regarding your performance.
David Carlson, Respondent’s service director, testified that
the service department operates 7 days a week and employs a
service manager as well as about 16 or 17 service technicians
who work Monday through Wednesday and about the same
number of service technicians who work Thursday through
Sunday. They are required to wear a blue and gray company
jacket, as well as a company hat, which the Respondent pro-
vides. The Respondent has never placed any pins or buttons on
these uniforms. The technicians perform all facets of repair and
maintenance of the automobiles brought to the facility. He
testified that safety is one reason for the rule against wearing
pins or buttons on the uniform. The technicians, obviously,
work on the vehicle’s engine and while they are leaning over
the engine if a pin or button got loose and fell into the engine it
could be dangerous to the technician because it could become a
projectile or, more likely, it could fall into the engine, and dam-
age or ruin the engine, depending on where it landed. Addi-
tionally, while a technician was working on the vehicle, a pin
could damage the interior of the car, or scratch the exterior
paint. In addition to maintaining and repairing customer’s vehi-
cles, the technicians perform predelivery inspections of new
cars delivered to the dealership as well as used cars acquired by
the dealership. During those inspections, pins or buttons could
fall into the engine or damage the inside or outside of the vehi-
cle in the same manner. If a pin or button worn by a technician
damaged a customer’s car, the dealership would pay to repair
that damage.
The technicians also interact with customers, either on a road
test, or if the customer requests to look at the car while the
technician is working on it, but this interaction occurs only
about once a day, on average, for the service technicians. In
addition the technicians occasionally, meet with the customers
in the parking lot or at the cashier station. The customer wait-
2 The only change to this provision is that the 2013 employee hand-
book removes the words: “which are not provided to them by the Com-
pany,” which was in the 2010 employee handbook.
714
DECISIONS OF THE NATIONAL LABOR RELATIONS BOARD
ing area at the facility has a large glass window that allows the
customers to observe the technicians while they are waiting for
their cars to be serviced. The service advisors are the employ-
ees who meet with the customers, get in the car, check the
odometer as well as the exterior of the vehicle for any damage
and, if the customer agrees, they will top off the washer fluid.
The customer tells the service advisor what work has to be
done, and they will recommend what work needs to be done
depending upon the mileage and condition of the vehicle, and
write up the service orders: “They’re the face of our service
organization.”
Carlson also testified that employees are permitted to wear
message clothing or pins and buttons to and from work and to
have stickers or buttons on their car or toolbox. In fact, Re-
spondent moved into evidence a picture of a technician’s tool
box with stickers encouraging support of the Union, without
complaint from the Respondent. In addition, Respondent rec-
ognizes technicians for exemplary service with a sticker or
magnetic award that he can put on his tool box, rather than with
a button or pin.
Mark Doran, Respondent’s general manager, oversees all
departments within the dealership. He testified that Respondent
tries to be professional in everything that they do, in appearance
and conduct. It is the number one Honda Dealership “on the
planet” and spends millions of dollars yearly on advertising to
maintain that position. Pins have never been allowed at the
dealership; during a blood drive, Red Cross and American flag
pins were not permitted, nor are pins recognizing individuals
with intellectual disabilities. In addition to image, safety con-
cerns are also important in prohibiting pins; they could damage
a car, as Carlson testified. Even without pins, Respondent pays
out about $250,000 a year to repair customers’ vehicles. The
sales employees have a choice of wearing Boch Honda jerseys
or their own shirt and tie. Like Carlson, he testified that em-
ployees can wear anything when reporting to work, or leaving
from work, as long as they change when they arrive and look
“professional.” At one time, after the Boston Marathon terror-
ist bombing, the Respondent conducted a fundraiser for Boston
Strong and, on that day, the Respondent permitted the employ-
ees to wear Boston Bruins, Boston Red Sox, and similar shirts.
III. ANALYSIS
It is initially alleged that from about December 21, 2011, to
about May 2013, the Respondent’s employee handbook main-
tained provisions regulating confidential and proprietary infor-
mation, discourtesy, inquiries concerning employees, dress
code and personal hygiene, solicitation and distribution and
social media policy that were overly restrictive and in violation
of Section 8(a)(1) of the Act. After consultation with the
Board’s regional office, the Respondent changed all of these
provisions with the exception of the dress code provision pro-
hibiting employees who had contact with the public from wear-
ing pins, insignias, or other message clothing, and the Re-
spondent issued a revised employee handbook in 2013 contain-
ing the corrected provisions, which was distributed to all em-
ployees who had received the prior handbook. The region is no
longer alleging that these provisions with the exception of the
allegation in paragraph 9 of the complaint, are still in effect.
Counsel for the Respondent argues that the allegations con-
tained in paragraphs 7 and 8 are moot and do not merit any
finding of a violation because after discussions with the
Board’s Regional Office, the Respondent rescinded these pro-
visions, replaced them with corrected provisions, and distribut-
ed a new employee handbook to all those employees who had
received the prior handbook. Although I originally agreed with
counsel for the Respondent that it would not effectuate the
policies of the Act to spend time on these allegations which had
already been remedied, a careful examination of the Board’s
cases, convinces me that my initial impression was incorrect.
In Passavant Memorial Area Hospital, 237 NLRB 138
(1978), 2 days prior to the issuance of a complaint, the re-
spondent’s administrator published a statement in the employ-
ees’ newsletter repudiating an unlawful statement made by a
supervisor. The respondent argued that this disavowal obviated
the need for any remedial action. The Board disagreed, stating:
It is settled that under certain circumstances an employer may
relieve himself of liability for unlawful conduct by repudiat-
ing the conduct. To be effective, however, such repudiation
must be “timely,” “unambiguous,” “specific in nature to the
coercive conduct,” and “free from other proscribed illegal
conduct. . . .” Further, there must be adequate publication of
the repudiation to the employees involved and there must be
no proscribed conduct on the employer’s part after the publi-
cation. And, finally, the Board has pointed out that such repu-
diation or disavowal of coercive conduct should give assur-
ances to employees that in the future their employer will not
interfere with the exercise of their Section 7 rights. [Citations
omitted.]
An additional factor to consider in these situations is whether
the unfair labor practice was repudiated before or after the issu-
ance of the complaint. Electrical Workers Local 1316 (Superi-
or Contractors), 271 NLRB 338, 341 (1984).
The complaint herein issued on December 31, 2012. Subse-
quently, the Respondent and the Board’s Regional Office en-
tered into discussions on modifications to the employee hand-
book so that it would not unlawfully restrict employees’ Sec-
tion 7 rights, and in May, the Respondent issued a new employ-
ee handbook modifying the provisions alleged to be unlawful in
the December 31, 2012 complaint, with the exception of the
dress code provision, paragraph 9 of the complaint. Clearly,
not all the requirements set forth in Passavant have been met.
While there has been an adequate publication to the affected
employees, the dress code provision remains as is in the hand-
book, and there have been no assurances by the Respondent
that, in the future, it will not interfere with the employees’ Sec-
tion 7 rights.
The 2010 employee handbook’s confidential and proprietary
information provision defines such information as: “All infor-
mation that has or could have commercial value or other utility
in the Company’s business. The unauthorized disclosure or use
of this information could be detrimental to the Company’s in-
terests whether or not such information is specifically identified
as Confidential Information by the Company. Employees who
have access to the Company’s Confidential Information will be
required to sign the Company’s Confidential Information
BOCH HONDA
715
Agreement as a condition of Employment.” Included in the
definition of confidential information are customers, suppliers,
compensation structures and incentive programs. A lead case
on this subject, Lutheran Heritage Village-Livonia, 343 NLRB
646 (2004), stated that an employer violates Section 8(a)(1)
when it maintains a work rule that reasonably tends to chill
employees in the exercise of their Section 7 rights. Citing
Lafayette Park Hotel, 326 NLRB 824 (1998), the Board stated:
In determining whether a challenged rule is unlawful, the
Board must, however, give the rule a reasonable reading. It
must refrain from reading particular phrases in isolation, and
it must not presume improper interference with employee
rights. Consistent with the foregoing, our inquiry into whether
the maintenance of a challenged rule is unlawful begins with
the issue of whether the rule explicitly restricts activities pro-
tected by Section 7. If it does, we will find the rule unlawful.
If the rule does not explicitly restrict activity protected by Sec-
tion 7, the violation is dependent upon a showing of one of the
following: (1) employees would reasonably construe the lan-
guage to prohibit Section 7 activity; (2) the rule was promul-
gated in response to union activity; or (3) the rule has been
applied to restrict the exercise of Section 7 rights.
As there is no evidence that any of the rules involved herein
were promulgated pursuant to either (2) or (3) above, or that
they explicitly restrict Section 7 activity, the issue is whether a
reasonable construction of the rules would prohibit Section 7
activity. I believe that a reasonable reading of this provision,
particularly the restriction on “compensation structures” and
“incentive programs” could lead an employee to believe that his
ability to discuss his terms and conditions of employment with
fellow employees, the media or a union were limited by this
provision. I therefore find that the confidential and proprietary
information policy provision in the 2010 handbook violates
Section 8(a)(1) of the Act. Labinal, Inc., 340 NLRB 203, 210
(2003); Flex Frac Logistics, LLC, 358 NLRB 1131 (2012).
The discourtesy policy, under general rules of conduct,
states:
All employees are expected to be courteous, polite and friend-
ly, both to customers and to their fellow employees. The use
of profanity or disrespect to a customer or co-worker, or en-
gaging in any activity which could harm the image or reputa-
tion of the Company, is strictly prohibited.
I find that no reasonable reading of the first sentence, as well as
the first half of the second sentence (up to coworker) could be
construed as limiting or prohibiting Section 7 rights. Adtranz
ABB Daimler-Benz Transportation, NA, Inc., 331 NLRB 291
(2000); Lutheran Heritage, supra at 647. An employer is cer-
tainly permitted to maintain order in its workplace and promote
harmonious relations between its employees, other employees
and its customers. However, the provision prohibiting any
activity which could harm the image or reputation of the com-
pany is clearly susceptible of being understood to limit employ-
ees in their right to engage in a strike, work stoppage or similar
forms of concerted activities. The discourtesy policy provision
therefore violates Section 8(a)(1) of the Act. Karl Knauz Mo-
tors, Inc., 358 NLRB 1754 (2012).
The inquiries concerning employees provision in the 2010
handbook states, inter alia:
All inquiries from outside sources concerning employees
should be directed to the Human Resources Department. An
employee shall not provide personal information of any nature
concerning another employee to any outside source unless
approved by the Human Resources Department and author-
ized in writing, by the employee.
Although this provision is limited to sharing information with
“outside sources,” it would clearly prevent an employee from
discussing employees’ terms and conditions of employment
with union representatives, and would also prevent employees
from cooperating with the Board, the media or other govern-
mental agencies, investigating matters involving the Respond-
ent. This provision clearly violates Section 8(a)(1) of the Act.
Supervalu Holdings, Inc., 347 NLRB 425 (2006).
The 2010 handbook’s solicitation and distribution provision
states, inter alia:
Persons who are not employed by the Company are prohibit-
ed from soliciting and from distributing literature and other
materials, for any purpose and at any time, within the Compa-
ny’s buildings or property or on or adjacent to the Company’s
premises.
The Board, in Bristol Farms, Inc., 311 NLRB 437 (1993), stat-
ed: “It is beyond question that an employer’s exclusion of un-
ion representatives from public property violates Section
8(a)(1) so long as the union representatives are engaged in ac-
tivity protected by Section 7 of the Act.” As this is right on
point, I find that the solicitation and distribution provision vio-
lates Section 8(a)(1) of the Act.
The 2010 handbook’s social media policy provision is rather
extensive, with definitions and 15 subparagraphs, briefly stated,
inter alia:
1. The Company requires its employees to confine any and all
social media commentaries to topics that do not disclose any
personal or financial information of employees, customers or
other persons, and do not disclose any confidential or proprie-
tary information of the Company.
2. If an employee posts comments about the Company or re-
lated to the Company’s business or a policy issue, the em-
ployee must identify him/herself. . . .
5. If an employee’s online blog, posting or other social media
activities are inconsistent with, or would negatively impact
the Company’s reputation or brand, the employee should not
refer to the Company, or identify his/her connection to the
Company.
7. While the Company respects employees’ privacy, conduct
that has, or has the potential to have a negative effect on the
Company might be subject to disciplinary action up to, and
including, termination, even if the conduct occurs off the
property or off the clock.
8. Employees may not post videos or photos which are rec-
orded in the workplace, without the Company’s permission.
716
DECISIONS OF THE NATIONAL LABOR RELATIONS BOARD
9. If an employee is ever asked to make a comment to the
media, the employee should contact the Vice President of Op-
erations before making a statement.
10. The Company may request that an employee temporarily
confine its social media activities to topics unrelated to the
Company or a particular issue if it believes this is necessary or
advisable to ensure compliance with applicable laws or regu-
lations or the policies in the Employee Handbook. The Com-
pany may also request that employees provide it access to any
commentary they posted on social media sites.
11. Employees choosing to write or post should write and post
respectfully regarding current, former or potential customers,
business partners, employees, competitors, managers and the
Company. Employees will be held responsible for and can be
disciplined for what they post and write on any social media.
However, nothing in this Policy is intended to interfere with
employees’ rights under the National Labor Relations Act.
12. Managers and supervisors should think carefully before
“friending,” “linking” or the like on any social media with any
employees who report to them.
It requires little discussion to find that a number of these
provisions clearly violate the Act as employees would reasona-
bly construe these provisions as preventing them from discuss-
ing their conditions of employment with their fellow employ-
ees, radio and television stations, newspapers or unions, or
limiting the subjects that they could discuss. Cintas Corp., 344
NLRB 943 (2005); Crowne Plaza Hotel, 352 NLRB 382
(2008); Karl Knauz Motors, supra. I therefore find that provi-
sions 1, 5, 7, 8, 9, 10, and 11 of the social media provision of
Respondent’s 2010 employee handbook violates the Act.
The remaining issue is the dress code contained in both the
2010 and 2013 employee handbooks stating: “Employees who
have contact with the public may not wear pins, insignias, or
other message clothing.” This provision applies to the service
technicians, the service advisors, as well as the salespeople. An
often cited case, Kendall Co., 267 NLRB 963, 965 (1983), stat-
ed:
While employees have the right to wear union insignia at
work, employers have the right to take reasonable steps to en-
sure full and safe production of their product or to maintain
discipline. Therefore the Board holds that a rule which curtails
that employee right is presumptively invalid unless special
circumstances exist which make the rule necessary to main-
tain production or discipline, or to ensure safety.
Such special circumstances would include situations where the
wearing of insignias or “other message clothing” might jeop-
ardize employee safety, damage machinery or products, exac-
erbate employee dissension, or unreasonably interfere with a
public image that the employer has established, or when neces-
sary to maintain decorum and discipline among employees.
Nordstrom, Inc., 264 NLRB 698, 700 (1982); United Parcel
Service, 312 NLRB 596, 597 (1993); Komatsu American Corp.,
342 NLRB 649, 650 (2004). In United Parcel, supra, the Board
stated: “In determining whether an employer, in furtherance of
its public image business objective, may lawfully prohibit uni-
formed employees who have contact with the public from wear-
ing union insignia, the Board considers the appearance and
message of the insignia to determine whether it reasonably may
be deemed to interfere with the employer’s desired public im-
age.” However, customer exposure to such insignia, alone, is
not a special circumstance allowing the employer to prohibit
such a display. Meijer, Inc., 318 NLRB 50 (1995).
The Respondent defends that the special circumstances here-
in are that pins are a safety hazard that could injure its employ-
ees and damage its vehicles, and, additionally, that as number 1
on the planet, it is protecting its image. I agree with its initial
defense, but disagree with the latter. Obviously, pins can fall
from the clothing that they are attached to and, possibly, dam-
age the engine or interior or exterior of a vehicle that the em-
ployee is working on, or could become a projectile and injure
the employee. Kendall Co., supra; E & L Transport Co., LLC,
331 NLRB 640, 649 (2000). Therefore, they can be lawfully
prohibited. However, although the Respondent established that
the employees have direct contact with the customers, and that
the customers can observe the service technicians through the
large glass window in the waiting area, it has not established
any special circumstances warranting the prohibition of wear-
ing “insignias or other message clothing.” It is more likely that
the display would be a Boston Red Sox or Boston Strong dis-
play, rather than an offensive or defamatory display. Pathmark
Stores, Inc., 342 NLRB 378 (2004). There are numerous fac-
tors that need to be weighed to determine whether a displayed
item constitute special circumstances and should be permitted,
including size and the message thereon. A blanket prohibition
such as the instant one, therefore violates Section 8(a)(1) of the
Act. Titus Electric Contracting, Inc., 355 NLRB 1357 (2010).
CONCLUSIONS OF LAW
1. Respondent has been an employer engaged in commerce
within the meaning of Section 2(2), (6), and (7) of the Act.
2. The Union has been a labor organization within the mean-
ing of Section 2(5) of the Act.
3. Respondent violated Section 8(a)(1) of the Act by main-
taining in its employee handbook from about December 21,
2011, to about May 2013, provisions relating to confidential
and proprietary information, discourtesy, inquiries concerning
employees, dress code and personal hygiene, solicitation and
distribution policy, and social media policy. All of these provi-
sions, with the exception of dress code and personal hygiene,
were modified by the Respondent and codified in a new em-
ployee handbook dated May 2013, and therefore require no
remedy.
4. Respondent violated Section 8(a)(1) of the Act by imple-
menting and maintaining a rule in its employee handbook, ef-
fective May 2013, stating: “Employees who have contact with
the public may not wear insignias, or other message clothing.”
5. Respondent did not violate the Act by prohibiting its em-
ployees from wearing pins.
THE REMEDY
Having found that Respondent has unlawfully maintained the
dress code and personal hygiene policy since about December
2011, I recommend that the Respondent rescind this provision
BOCH HONDA
717
(with the exception of the prohibition on wearing pins) from its
employee handbook and notify its employees that it has done so
and that this provision is no longer in effect. An issue arose at
the hearing as to which unit of employees would be affected by
this hearing and remedy. The Respondent is Boch Imports, Inc.
d/b/a Boch Honda; however, the employee handbook, under the
caption: “WELCOME,” states: “Welcome to a Boch Enterprise
retail company, which presently includes the various Boch new
motor vehicle dealerships, as well as related retail businesses
which may be established from time-to-time (each referred to
herein as the ‘Company’).” Kathleen Genova, the Respond-
ent’s vice president and general counsel, testified that the em-
ployee handbook applied to employees at all of Mr. Boch’s
dealerships. At the hearing, counsel for the General Counsel
introduced in evidence a listing of Boch dealerships from
Boch’s website and moved to amend the complaint to allege
that the handbooks are unlawful at all of Respondent’s enter-
prises where they are in effect. I denied this request to amend
the complaint. In Guardsmark, LLC, 344 NLRB 809, 812
(2005), the Board stated:
Concerning the scope of notice posting, we have consistently
held that, where an employer’s overbroad rule is maintained
as a companywide policy, we will generally order the em-
ployer to post an appropriate notice at all of its facilities where
the unlawful policy has been or is in effect. . . . There is no
dispute in this case that the unlawful rules apply to all of the
Respondent’s employees nationwide. Accordingly, we will
modify the judge’s Order to provide for nationwide posting of
the remedial notice.
In Raley’s, Inc., 311 NLRB 1244 (1993), the Board found
that because the respondent did not except to the judge’s find-
ing that the dress code applied to employees at all of its stores,
the remedy would apply to all stores. As the judge stated (at p.
1252): “the remedy directed herein shall be coextensive with
Respondent’s application of its union button prohibition rule.”
In Marriot Corp., 313 NLRB 896 (1994), the General Counsel
excepted to the judge’s failure to require the Respondent to
rescind the unlawful prohibition at all of its facilities where the
unlawful rule was promulgated and maintained. The Board
refused to do so stating: “Given the absence of any evidence,
finding or stipulation that the unlawful rule was promulgated or
maintained at any other of the Respondent’s facilities, we find
that the issue of more widespread violations was not fully liti-
gated.” In the instant matter, the handbook states that it applies
to all “Boch new motor vehicle dealerships as well as related
retail businesses,” and Genova testified that it applied to em-
ployees of all of Mr. Boch’s dealerships. As the employee
handbook is effective at all Boch dealerships, and employees at
all the dealerships presumably received the handbook, it is
appropriate that employees at all of these dealerships be aware
of the findings herein.
[Recommend Order omitted from publication.]