FTC Docket C-4011
siemensana
1 Because Vodafone will no longer have control over the assets to be divested
following the acquisition, its obligations under the Consent Agreement terminate at the time the
acquisition is consummated.
ANALYSIS OF AGREEMENT CONTAINING CONSENT ORDER
TO AID PUBLIC COMMENT
The Federal Trade Commission (“Commission”) has accepted, subject to final approval,
an Agreement Containing Consent Order (“Consent Agreement”) from Siemens AG (“Siemens”)
and Vodafone Group Plc (“Vodafone”), which is designed to remedy the anticompetitive effects
resulting from Siemens’s acquisition of certain voting securities of Atecs Mannesmann AG
(“Atecs”), a subsidiary of Vodafone. Atecs is comprised of Mannesmann Rexroth AG
(“Rexroth”), Mannesmann Dematic AG (“Dematic”), Mannesmann Demag Krauss-Maffei
Kunststofftechnik GmbH (“Demag Krauss-Maffei”), Mannesmann VDO AG (“VDO”) and
Mannesmann Sachs AG (“Sachs”). Under the terms of the Consent Agreement, Siemens and
Vodafone will be required to divest Vodafone’s Mannesmann Dematic Postal Automation
business (“MDPA business”) to Northrop Grumman Corp. (“Northrop”) no later than ten (10)
days from the date Siemens consummates its acquisition.1
The proposed Consent Agreement has been placed on the public record for thirty (30)
days for the reception of comments by interested persons. Comments received during this period
will become part of the public record. After thirty (30) days, the Commission will again review
the proposed Consent Agreement and the comments received, and will decide whether it should
withdraw from the proposed Consent Agreement or make final the Decision and Order.
Pursuant to an April 14, 2000 Share Purchase Agreement and related amendments,
Siemens agreed to acquire just over 50% of the voting securities of Atecs from Vodafone, and
subsequently to purchase the remainder of the Atecs voting securities through the exercise of a
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“Put-Call-Option.” The total value of the transaction is expected to exceed $9 billion. Under the
terms of the agreement, Siemens will operate and retain ownership of four Atecs subsidiaries,
Dematic, VDO, Demag Krauss-Maffei and Sachs. Robert Bosch GmbH will lease from Siemens
the right to operate the fifth Atecs subsidiary, Rexroth. The Commission’s complaint alleges that
the acquisition, if consummated, would violate Section 7 of the Clayton Act, as amended, 15
U.S.C. § 18, and Section 5 of the Federal Trade Commission Act, 15 U.S.C. § 45, in the market
for the research, development, manufacture, integration, sale and service of postal automation
systems.
Siemens and Vodafone, through its Atecs Dematic subsidiary, are the two leading
suppliers of postal automation systems in the world. Public postal services throughout the world
purchase these systems to process letter mail and flat mail, which includes over-sized envelopes,
catalogs, and magazines. These highly integrated systems are able to cancel stamps or meter
marks, read addresses using optical character recognition technology, translate addresses into
destination barcodes, and use these barcodes to sort mail by country, state, city and/or street.
Postal automation systems reduce the amount of labor needed to reliably handle the millions of
pieces of mail received daily by public postal services.
The world market for postal automation systems is highly concentrated, and the proposed
acquisition would allow Siemens, the largest supplier of these systems, to purchase its closest
competitor. Siemens and Dematic regularly bid against each other for significant public postal
contracts, and they supply postal automation systems to virtually all of the major public postal
services in the world, including the United States Postal Service. By eliminating competition
between these two leading suppliers, the proposed acquisition would allow Siemens to exercise
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market power unilaterally, thereby increasing the likelihood that purchasers of postal automation
systems would be forced to pay higher prices and that innovation and service levels in the market
would decrease. Siemens’s proposed acquisition of Vodafone would also increase the likelihood
that the remaining suppliers of postal automation systems could collude to the detriment of
customers in the market for postal automation systems.
Significant impediments to new entry exist in the postal automation systems market.
Customers require highly sophisticated and reliable systems in order to process the large volume
of mail they handle daily. Consequently, customers do not consider new suppliers of postal
automation systems unless they first establish a track record of successfully delivering smaller
component parts. A supplier must then develop a competitive system and have the resources to
participate in the very lengthy competitions typical in this market. These steps are difficult,
expensive and time-consuming. For this reason, new entry into the market for postal automation
systems would not be accomplished in a timely manner or be likely to occur at all even if prices
increased substantially after the proposed acquisition.
The Consent Agreement effectively remedies the acquisition’s anticompetitive effects in
the postal automation systems market by requiring Siemens and Vodafone to divest the MDPA
business. Pursuant to the Consent Agreement, Siemens and Vodafone are required to divest the
MDPA business to Northrop no later than ten (10) days from the date Siemens consummates its
acquisition of certain voting securities of Vodafone. If the Commission determines that Northrop
is not an acceptable buyer or that the manner of divestiture is not acceptable, Siemens and
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Vodafone must divest the MDPA business to a Commission-approved buyer within three (3)
months from the date the Order becomes final. Should they fail to do so, the Commission may
appoint a trustee to divest the MDPA business.
The Commission’s goal in evaluating possible purchasers of divested assets is to maintain
the competitive environment that existed prior to the acquisition. A proposed buyer of divested
assets must not itself present competitive problems. The Commission is satisfied that Northrop is
a well-qualified acquirer of the divested assets. Northrop is a publicly-traded corporation and a
leading systems integrator. It has the necessary industry expertise to replace the competition that
existed prior to the proposed acquisition. Furthermore, Northrop poses no separate competitive
issues as the acquirer of the divested assets.
The Consent Agreement contains several provisions designed to ensure that the divestiture
of the MDPA business is successful. The Consent Agreement requires Siemens and Vodafone to
provide incentives to certain employees to continue in their positions until the divestiture is
accomplished. Under certain circumstances, Siemens is also required to provide additional
incentives to key employees to accept employment, and remain employed, by the acquirer. For a
period of one (1) year from the date the divestiture of the MDPA business is accomplished,
Siemens and Vodafone are prohibited from soliciting or inducing any employees or agents of the
MDPA business to terminate their employment with MDPA. Furthermore, for a period of four
(4) months following the date the divestiture is accomplished, Siemens and Vodafone are
prohibited from hiring any employees or agents of MDPA. Siemens and Vodafone are also
prohibited from soliciting MDPA customers for a period of two (2) years from the date
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Siemens signs its divestiture agreement with the acquirer of the MDPA business. Finally, Siemens
is not permitted to disclose to any person or use any information it obtains relating to the MDPA
business.
In order to ensure that the Commission remains informed about the status of the MDPA
business pending divestiture, and about the efforts being made to accomplish the divestiture, the
Consent Agreement requires Siemens and Vodafone to file reports with the Commission within
thirty (30) days of the date they sign the Consent Agreement, and periodically thereafter, until the
divestiture is accomplished.
The purpose of this analysis is to facilitate public comment on the Consent Agreement,
and it is not intended to constitute an official interpretation of the Consent Agreement or to
modify in any way its terms.