FTC Docket C-3987
philmorrisagree
UNITED STATES OF AMERICA
BEFORE FEDERAL TRADE COMMISSION
_______________________________________
)
In the Matter of
)
)
Philip Morris Companies, Inc.,
)
a corporation,
)
)
File No. 001-0215
and
)
)
Nabisco Holdings Corp.,
)
a corporation.
)
_______________________________________)
AGREEMENT CONTAINING CONSENT ORDERS
The Federal Trade Commission (“Commission”), having initiated an investigation of the
acquisition of 100% of the voting stock of Nabisco Holdings Corp. (“Nabisco”) by Philip Morris
Companies, Inc. (“Philip Morris”), and it now appearing that Philip Morris and Nabisco,
hereinafter sometimes referred to as “Proposed Respondents,” are willing to enter into this
Agreement Containing Consent Orders (“Consent Agreement”) to divest certain assets and
provide for other relief:
IT IS HEREBY AGREED by and between Proposed Respondents, by their duly
authorized officers and attorneys, and counsel for the Commission that:
1.
Proposed Respondent Philip Morris is a corporation organized, existing and doing
business under and by virtue of the laws of the Commonwealth of Virginia, with its office
and principal place of business located at 120 Park Avenue, New York, New York 10017.
2.
Proposed Respondent Nabisco is a corporation organized, existing and doing business
under and by virtue of the laws of the State of Delaware, with its office and principal place
of business located at 7 Campus Drive, Parsippany, New Jersey 07054.
3.
Proposed Respondents admit all the jurisdictional facts set forth in the draft of Complaint
here attached.
4.
Proposed Respondents waive:
a.
any further procedural steps;
AGREEMENT CONTAINING CONSENT ORDERS
Page 2 of 4
b.
the requirement that the Commission's Decision and Order and the Order to
Maintain Assets, both attached hereto and made a part hereof, contain a statement
of findings of fact and conclusions of law;
c.
all rights to seek judicial review or otherwise to challenge or contest the validity of
the Decision and Order or Order to Maintain Assets entered pursuant to this
Consent Agreement; and
d.
any claim under the Equal Access to Justice Act.
5.
Proposed Respondents shall submit an initial report at the time that they execute this
Consent Agreement and every thirty (30) days thereafter until the Decision and Order
becomes final, pursuant to Section 2.33 of the Commission’s Rules, 16 C.F.R. § 2.33,
signed by the Proposed Respondents setting forth in detail the manner in which the
Proposed Respondents have complied with, have prepared to comply with, and will
comply with the Decision and Order and the Order to Maintain Assets. Such reports will
not become part of the public record unless and until the accompanying Consent
Agreement and Decision and Order are accepted by the Commission for public comment.
6.
Because there may be interim competitive harm before the divestitures are completed, and
because divestiture or other relief resulting from a proceeding challenging the legality of
the proposed acquisition might not be possible, or might be a less than effective remedy,
the Commission may issue its Complaint and an Order to Maintain Assets in this matter at
any time after it accepts the Consent Agreement for public comment.
7.
This Consent Agreement shall not become part of the public record of the proceeding
unless and until it is accepted by the Commission. If this Consent Agreement is accepted
by the Commission, it, together with the Complaint contemplated hereby, will be placed
on the public record for a period of thirty (30) days and information in respect thereto
publicly released. The Commission thereafter may either withdraw its acceptance of this
Consent Agreement and so notify Proposed Respondents, in which event it will take such
action as it may consider appropriate, or issue or amend its Complaint (as the
circumstances may require) and issue its Decision and Order, in disposition of the
proceeding.
8.
This Consent Agreement is for settlement purposes only and does not constitute an
admission by Proposed Respondents that the law has been violated as alleged in the draft
of Complaint here attached, or that the facts as alleged in the draft Complaint, other than
jurisdictional facts, are true.
9.
This Consent Agreement contemplates that, if it is accepted by the Commission, the
Commission may (1) issue and serve its Complaint corresponding in form and substance
with the draft of Complaint here attached, (2) issue and serve its Order to Maintain
AGREEMENT CONTAINING CONSENT ORDERS
Page 3 of 4
Assets, and (3) make information public with respect thereto. If such acceptance is not
subsequently withdrawn by the Commission pursuant to the provisions of Commission
Rule 2.34, 16 C.F.R. § 2.34, the Commission may, without further notice to the Proposed
Respondents, issue the attached Decision and Order containing an order to divest in
disposition of the proceeding. When final, the Decision and Order and the Order to
Maintain Assets shall have the same force and effect and may be altered, modified or set
aside in the same manner and within the same time provided by statute for other orders.
The Decision and Order and Order to Maintain Assets shall become final upon service.
Delivery of the Complaint, Decision and Order and Order to Maintain Assets to Proposed
Respondents by any means specified in Commission Rule 4.4(a), 16 C.F.R. § 4.4(a), shall
constitute service. The Proposed Respondents waive any right they may have to any other
manner of service. The Complaint may be used in construing the terms of the Decision
and Order and Order to Maintain Assets, and no agreement, understanding,
representation, or interpretation not contained in the Decision and Order, Order to
Maintain Assets, or the Consent Agreement may be used to vary or contradict the terms of
the Decision and Order or the Order to Maintain Assets.
10.
By signing this Consent Agreement, Proposed Respondents represent and warrant that
they can comply with the provisions of the attached Decision and Order and the Order to
Maintain Assets, and that all parents, subsidiaries, affiliates, and successors necessary to
effectuate the full relief contemplated by this Consent Agreement are parties to the
Consent Agreement and are bound thereby as if they had signed this Consent Agreement
and were made parties to this proceedings and to the orders.
11.
Proposed Respondents have read the draft Complaint, Decision and Order, and Order to
Maintain Assets contemplated hereby. Proposed Respondents understand that once the
Decision and Order and Order to Maintain Assets have been issued, they will be required
to file one or more compliance reports showing that they have fully complied with the
orders. Proposed Respondents agree to comply with the proposed Decision and Order
and Order to Maintain Assets, as applicable, from the date they sign this Consent
Agreement. Proposed Respondents understand that they may be liable for civil penalties
in the amount provided by law for each violation of the Decision and Order and Order to
Maintain Assets, as applicable, after they become final.
AGREEMENT CONTAINING CONSENT ORDERS
Page 4 of 4
Signed this ____ day of November, 2000
PHILIP MORRIS COMPANIES, INC.:
By:
______________________________
G. Penn Holsenbeck
Vice President, Associate General
Counsel and Corporate Secretary
______________________________
Deborah L. Feinstein
Counsel for Philip Morris
Companies, Inc.
NABISCO HOLDINGS CORP.:
By:
______________________________
James A. Kirkman, III
Executive Vice President, General
Counsel and Secretary
______________________________
Joel M. Cohen
Counsel for Nabisco Holdings Corp.
FEDERAL TRADE COMMISSION:
By:
______________________________
Joseph S. Brownman
Attorney
Bureau of Competition
Approved:
______________________________
Phillip L. Broyles
Assistant Director
Bureau of Competition
______________________________
Molly S. Boast
Senior Deputy Director
Bureau of Competition
______________________________
Richard G. Parker
Director
Bureau of Competition
UNITED STATES OF AMERICA
BEFORE FEDERAL TRADE COMMISSION
COMMISSIONERS:
Robert Pitofsky, Chairman
Sheila F. Anthony
Mozelle W. Thompson
Orson Swindle
Thomas B. Leary
_______________________________________
)
In the Matter of
)
)
Philip Morris Companies, Inc.,
)
a corporation,
)
)
Docket No. C -
and
)
)
Nabisco Holdings Corp.,
)
a corporation.
)
_______________________________________)
DECISION AND ORDER
The Federal Trade Commission (“Commission”) having initiated an investigation of the
acquisition by Respondent Philip Morris Companies, Inc. of Respondent Nabisco Holdings Corp.,
and Respondents having been furnished thereafter with draft of Complaint that the Bureau of
Competition proposed to present to the Commission for its consideration and which, if issued,
would charge Respondents with violations of Section 5 of the Federal Trade Commission Act, as
amended, 15 U.S.C. § 45, and Section 7 of the Clayton Act, as amended, 15 U.S.C. § 18; and
Respondents, their attorneys, and counsel for the Commission having thereafter executed
an Agreement Containing Consent Orders (“Consent Agreement”), containing an admission by
Respondents of all the jurisdictional facts set forth in the aforesaid draft of Complaint, a statement
that the signing of said Consent Agreement is for settlement purposes only and does not
constitute an admission by Respondents that the law has been violated as alleged in such
Complaint, or that the facts as alleged in such Complaint, other than jurisdictional facts, are true,
and waivers and other provisions as required by the Commission’s Rules; and
DECISION AND ORDER
Page 2 of 16
The Commission having thereafter considered the matter and having determined that it had
reason to believe that Respondents have violated Section 5 of the Federal Trade Commission Act
and that the Acquisition, if consummated, would violate Section 7 of the Clayton Act and Section
5 of the Federal Trade Commission Act, and that a Complaint should issue stating its charges in
that respect, and having thereupon issued its Complaint and an Order to Maintain Assets, and
having accepted the executed Consent Agreement and placed such Consent Agreement on the
public record for a period of thirty (30) days for the receipt and consideration of public
comments, now in further conformity with the procedure described in Commission Rule 2.34, 16
C.F.R. § 2.34, the Commission hereby makes the following jurisdictional finding and issues the
following Decision and Order (“Order”):
1.
Respondent Philip Morris Companies, Inc. is a corporation organized, existing and
doing business under and by virtue of the laws of the Commonwealth of Virginia,
with its office and principal place of business located at 120 Park Avenue, New
York, New York 10017.
2.
Respondent Nabisco Holdings Corp. is a corporation organized, existing and doing
business under and by virtue of the laws of the State of Delaware, with its office
and principal place of business located at 7 Campus Drive, Parsippany, New Jersey
07054.
3.
The Federal Trade Commission has jurisdiction of the subject matter of this
proceeding and of Respondents and the proceeding is in the public interest.
ORDER
I.
IT IS ORDERED that, as used in this Order, the following definitions shall apply:
A.
“Philip Morris” means Philip Morris Companies, Inc., its directors, officers, employees,
agents and representatives, predecessors, successors, and assigns; its joint ventures,
subsidiaries, divisions, groups and affiliates controlled by Philip Morris Companies, Inc.
(including, but not limited to, Kraft Foods, Inc.), and the respective directors, officers,
employees, agents, representatives, successors, and assigns of each.
B.
“Nabisco” means Nabisco Holdings Corp., its directors, officers, employees, agents and
representatives, predecessors, successors, and assigns; its joint ventures, subsidiaries,
divisions, groups and affiliates controlled by Nabisco Holdings Corp. (including, but not
limited to, Nabisco, Inc.), and the respective directors, officers, employees, agents,
representatives, successors, and assigns of each.
DECISION AND ORDER
Page 3 of 16
C.
“Respondents” means Philip Morris and Nabisco, individually and collectively.
D.
“Commission” means Federal Trade Commission.
E.
“Hershey” means Hershey Foods Corporation, a corporation organized, existing and doing
business under and by virtue of the laws of the State of Delaware with its principal place
of business at 100 Crystal A Drive, Hershey, Pennsylvania 17033, and any of its
subsidiaries, successors and assigns.
F.
“Jel Sert” means The Jel Sert Company, a corporation organized, existing and doing
business under and by virtue of the laws of the State of Illinois with its principal place of
business at Highway 59 and Conde Street, West Chicago, Illinois 60186, and any of its
subsidiaries, successors and assigns.
G.
“Acquisition” means the proposed acquisition by Philip Morris of Nabisco as described in
the June 25, 2000, Agreement and Plan of Merger between Philip Morris and Nabisco.
H.
“Dry-Mix Desserts” means, individually and collectively, dry-mix gelatin, dry-mix
pudding, and no-bake desserts.
I.
“Dry-mix gelatin” means sugar-based or sugar-free, flavored, powdered gelatin products
that, when combined with water, produce a flavored gelatin dessert.
J.
“Dry-mix pudding” means a sugar-based or sugar-free powder, typically made with flour,
sweetener, and flavoring, that when combined with milk or water, produces a soft,
thickened, dessert.
K.
“No-bake desserts” means three-stage dessert mixes (for a crust, filling, and topping) that,
when combined with milk or water and butter or margarine, produce a cheesecake or
other dessert.
L.
“Baking Powder” means a powder used as a leavening agent in making baked goods that
consists of a carbonate, an acid substance, and starch or flour.
M.
“Intense Mints” means strong mint-flavored candies such as Altoids, Ice Breakers or Cool
Blast, but not including traditional mint candies such as Life Savers.
N.
“Nabisco Dry-Mix Desserts Assets” means all assets, businesses and goodwill, tangible
and intangible, of Nabisco that are related to the manufacture, marketing or sale of Dry-
Mix Desserts in or into the United States, including without limitation, the following:
1.
all intellectual property, inventions, technology, trademarks, trade names, trade
secrets, know-how, trade dress, service marks, copyrights, patents, formulations,
DECISION AND ORDER
Page 4 of 16
specifications and manufacturing know-how and processes, and quality control
data, including, but not limited to all rights of Nabisco to the Royal, Royalito, and
My-T-Fine trade names and trademarks in the United States for any product;
2.
all customer lists, vendor lists, catalogs, sales promotion literature and advertising
materials, and product literature;
3.
all rights, titles and interests in and to the contracts entered into in the ordinary
course of business with customers (together with associated bid and performance
bonds), suppliers, sales representatives, distributors, agents, personal property
lessors, personal property lessees, licensors, licensees, consignors, consignees,
including, without limitation, all contracts with any third party for the supply of
Dry-Mix Desserts;
4.
all inventory, including raw materials, packaging materials, work-in-process and
finished goods;
5.
all commitments and orders for the purchase of goods that have not been shipped;
6.
all rights under warranties and guarantees, express or implied; and
7.
all studies, reports, books, records and files, and all items of prepaid expense.
PROVIDED, HOWEVER, that the “Nabisco,” Red Triangle, and Colophon trademarks,
trade names and trade designations are excluded from the definition of Nabisco Dry-Mix
Desserts Assets.
O.
“Nabisco Baking Powder Assets” means all assets, businesses and goodwill, tangible and
intangible, of Nabisco that are related to the manufacture, marketing or sale of Baking
Powder in or into the United States, including without limitation, the following:
1.
all intellectual property, inventions, technology, trademarks, trade names, trade
secrets, know-how, trade dress, service marks, copyrights, patents, formulations,
specifications and manufacturing know-how and processes, and quality control
data, including but not limited to all rights of Nabisco to the Davis and
Fleischmann’s trade names and trademarks in the United States for any product;
2.
all assets utilized in the manufacture and packaging of Baking Powder, including
the production equipment located in the Nabisco plant located in Exeter, Ontario,
Canada, but not including the plant or any equipment at the plant that is not used
in the production of Baking Powder;
DECISION AND ORDER
Page 5 of 16
3.
all customer lists, vendor lists, catalogs, sales promotion literature and advertising
materials, and product literature;
4.
all rights, titles and interests in and to the contracts entered into in the ordinary
course of business with customers (together with associated bid and performance
bonds), suppliers, sales representatives, distributors, agents, personal property
lessors, personal property lessees, licensors, licensees, consignors, consignees,
including, without limitation, all contracts with any third party for the supply of
Baking Powder;
5.
all inventory, including raw materials, packaging materials, work-in-process and
finished goods;
6.
all commitments and orders for the purchase of goods that have not been shipped;
7.
all rights under warranties and guarantees, express or implied; and
8.
all studies, reports, books, records and files, and all items of prepaid expense.
PROVIDED, HOWEVER, that the “Nabisco,” Red Triangle, and Colophon trademarks,
trade names and trade designations are excluded from the definition of Nabisco Baking
Powder Assets.
P.
“Nabisco Intense Mints Assets” means all assets, businesses and goodwill, tangible and
intangible, of Nabisco that are related to the manufacture, marketing or sale of Intense
Mints in or into the United States, including without limitation, the following:
1.
all intellectual property, inventions, technology, trademarks, trade names, trade
secrets, know-how, trade dress, service marks, copyrights, patents, formulations,
specifications and manufacturing know-how and processes, and quality control
data, including but not limited to all rights of Nabisco to the Ice Breakers, Breath
Savers, Breath Savers Cool Blast, and Neutrazin trade names and trademarks in
the United States for any product (including but not limited to Ice Breakers gum);
2.
all assets utilized in the manufacture and packaging of Intense Mints, including the
production equipment located in the Nabisco plant located in Holland, Michigan,
but not including the plant or any equipment at the plant that is not used in the
production of Intense Mints;
3.
all customer lists, vendor lists, catalogs, sales promotion literature and advertising
materials, and product literature;
DECISION AND ORDER
Page 6 of 16
4.
all rights, titles and interests in and to the contracts entered into in the ordinary
course of business with customers (together with associated bid and performance
bonds), suppliers, sales representatives, distributors, agents, personal property
lessors, personal property lessees, licensors, licensees, consignors, consignees,
including, without limitation, all contracts with any third party for the supply of
Intense Mints;
5.
all inventory, including raw materials, packaging materials, work-in-process and
finished goods;
6.
all commitments and orders for the purchase of goods that have not been shipped;
7.
all rights under warranties and guarantees, express or implied; and
8.
all studies, reports, books, records and files, and all items of prepaid expense.
PROVIDED, HOWEVER, that the “Nabisco,” Red Triangle, and Colophon trademarks,
trade names and trade designations are excluded from the definition of Nabisco Intense
Mints Assets.
Q.
“Hershey Agreement” means the Asset and Stock Sale Agreement among Nabisco, Inc.,
Kraft Foods, Inc., Hershey Foods Corporation and Hershey Chocolate & Confectionery
Corporation dated as of November 5, 2000.
R.
“Jel Sert Agreement” means the Asset Sale Agreement between Nabisco, Inc. and The Jel
Sert Company dated as of November 5, 2000.
S.
“Acquirer-Dry-Mix Desserts” means Jel Sert, or the entity that acquires the Nabisco Dry-
Mix Desserts Assets pursuant to Paragraphs II or V of this Order, as applicable.
T.
“Dry-Mix Desserts Divestiture Agreement” means all agreements between Respondents
and any Acquirer-Dry-Mix Desserts, and all amendments, exhibits, attachments, related
agreements (including, but not limited to, any supply agreements) and schedules thereto,
including, but not limited to, the Jel Sert Agreement.
U.
“Acquirer-Baking Powder” means Jel Sert, or the entity that acquires the Nabisco Baking
Powder Assets pursuant to Paragraphs III or V of this Order, as applicable.
V.
“Baking Powder Divestiture Agreement” means all agreements between Respondents and
any Acquirer-Baking Powder, and all amendments, exhibits, attachments, related
agreements (including, but not limited to, any supply agreements) and schedules thereto,
including, but not limited to, the Jel Sert Agreement.
DECISION AND ORDER
Page 7 of 16
W.
“Acquirer-Intense Mints” means Hershey, or the entity that acquires the Nabisco Intense
Mints Assets pursuant to Paragraphs IV or V of this Order, as applicable.
X.
“Intense Mints Divestiture Agreement” means all agreements between Respondents and
any Acquirer-Intense Mints, and all amendments, exhibits, attachments, related agreements
(including, but not limited to, any supply agreements) and schedules thereto, including, but
not limited to, the Hershey Agreement.
Y.
“Cost” means cost of manufacturing an item, as determined by GAAP, including the actual
cost of raw materials, direct labor, reasonably allocated factory overhead and reasonable,
actual contracted services. The cost of raw materials and direct labor is the actual cost of
materials and labor consumed to manufacture the item.
II.
IT IS FURTHER ORDERED that:
A.
Respondents shall divest or cause to be divested, absolutely and in good faith, at no
minimum price, the Nabisco Dry-Mix Desserts Assets as ongoing businesses.
B.
1.
The divestiture shall be made to Jel Sert no later than ten (10) business days after
Respondent Philip Morris consummates the Acquisition, and shall be pursuant to
and in accordance with the Jel Sert Agreement.
2.
PROVIDED, HOWEVER, that if Respondents divest the Nabisco Dry-Mix
Desserts Assets to Jel Sert prior to the date this Order becomes final, Respondents
will include and enforce a provision in the Jel Sert Agreement requiring that the
transaction be rescinded if the Commission determines not to make the Order final
or if, at the time the Commission determines to make this Order final, the
Commission notifies Respondents that Jel Sert is not an acceptable purchaser of
the Nabisco Dry-Mix Desserts Assets or that the manner in which the divestiture
was accomplished is not an acceptable manner of divestiture. PROVIDED
FURTHER, that if the Commission so notifies Respondents, Respondents shall
immediately rescind the transaction with Jel Sert and shall divest the Nabisco Dry-
Mix Desserts Assets within 120 days of rescission to an Acquirer-Dry-Mix
Desserts that receives the prior approval of the Commission pursuant to a Dry-Mix
Desserts Divestiture Agreement that receives the prior approval of the
Commission.
3.
PROVIDED FURTHER, that if the Acquirer-Dry-Mix Desserts expresses a
preference not to acquire any portion of the Nabisco Dry-Mix Desserts Assets, and
if the Commission approves such acquirer and the Dry-Mix Desserts Divestiture
Agreement excluding such portion of the Nabisco Dry-Mix Dessert Assets, then
DECISION AND ORDER
Page 8 of 16
Respondents shall not be required to divest that portion of the Nabisco Dry-Mix
Desserts Assets.
C.
Respondents shall comply with all the terms of the Dry-Mix Desserts Divestiture
Agreement (which agreement shall not vary or contradict, or be construed to vary or
contradict, the terms of this Order or the Order to Maintain Assets), and such agreement
shall be deemed incorporated by reference into this Order. Failure to comply with the
Dry-Mix Desserts Divestiture Agreement shall constitute a failure to comply with this
Order.
D.
Pending divestiture of the Nabisco Dry-Mix Desserts Assets, Respondents shall take such
actions as are reasonably necessary to maintain the viability and marketability of the
Nabisco Dry-Mix Desserts Assets and to prevent the destruction, removal, wasting,
deterioration, sale, disposition, transfer, or impairment of any of the Nabisco Dry-Mix
Desserts Assets, except for ordinary wear and tear and as would otherwise occur in the
ordinary course of business.
E.
The purpose of the divestiture of the Nabisco Dry-Mix Desserts Assets is to ensure the
continued use of the Nabisco Dry-Mix Desserts Assets in the same businesses in which
they were engaged at the time of the announcement of the proposed Acquisition, and to
remedy the lessening of competition resulting from the Acquisition as alleged in the
Commission's Complaint.
III.
IT IS FURTHER ORDERED that:
A.
Respondents shall divest or cause to be divested, absolutely and in good faith, at no
minimum price, the Nabisco Baking Powder Assets as an ongoing business.
B.
1.
The divestiture shall be made to Jel Sert no later than ten (10) business days after
Respondent Philip Morris consummates the Acquisition, and shall be pursuant to
and in accordance with the Jel Sert Agreement.
2.
PROVIDED, HOWEVER, that if Respondents divest the Nabisco Baking Powder
Assets to Jel Sert prior to the date this Order becomes final, Respondents will
include and enforce a provision in the Jel Sert Agreement requiring that the
transaction be rescinded if the Commission determines not to make the Order final
or if, at the time the Commission determines to make this Order final, the
Commission notifies Respondents that Jel Sert is not an acceptable purchaser of
the Nabisco Baking Powder Assets or that the manner in which the divestiture was
accomplished is not an acceptable manner of divestiture. PROVIDED FURTHER,
that if the Commission so notifies Respondents, Respondents shall immediately
DECISION AND ORDER
Page 9 of 16
rescind the transaction with Jel Sert and shall divest the Nabisco Baking Powder
Assets within 120 days of rescission to an Acquirer-Baking Powder that receives
the prior approval of the Commission pursuant to a Baking Powder Divestiture
Agreement that receives the prior approval of the Commission.
3.
PROVIDED FURTHER, that if the Acquirer-Baking Powder expresses a
preference not to acquire any portion of the Nabisco Baking Powder Assets, and if
the Commission approves such acquirer and the Baking Powder Divestiture
Agreement excluding such portion of the Nabisco Baking Powder Assets, then
Respondents shall not be required to divest that portion of the Nabisco Baking
Powder Assets.
C.
Respondents shall comply with all the terms of the Baking Powder Divestiture Agreement
(which agreement shall not vary or contradict, or be construed to vary or contradict, the
terms of this Order or the Order to Maintain Assets), and such agreement shall be deemed
incorporated by reference into this Order. Failure to comply with the Baking Powder
Divestiture Agreement shall constitute a failure to comply with this Order.
D.
Pending divestiture of the Nabisco Baking Powder Assets, Respondents shall take such
actions as are reasonably necessary to maintain the viability and marketability of the
Nabisco Baking Powder Assets and to prevent the destruction, removal, wasting,
deterioration, sale, disposition, transfer, or impairment of any of the Nabisco Baking
Powder Assets, except for ordinary wear and tear and as would otherwise occur in the
ordinary course of business.
E.
At the request of the Acquirer-Baking Powder, Respondents shall supply to the Acquirer-
Baking Powder, for such period as the Acquirer-Baking Powder may request, up to one
(1) year from the date the Nabisco Baking Powder Assets are divested, on reasonable
commercial terms and provisions, at Respondents’ Cost or at such lower price as
Respondents and the Acquirer-Baking Powder may otherwise agree, for distribution and
sale by the Acquirer-Baking Powder, such quantities and types of Baking Powder as may
be requested by the Acquirer-Baking Powder from among those manufactured or sold by
Nabisco prior to the Acquisition or as may be introduced, developed or modified by the
Acquirer-Baking Powder to the extent they can be made by the current Nabisco personnel
on the current Nabisco equipment relating to Baking Powder with commercially
reasonable efforts. Such supply agreement must be approved by the Commission as part
of the Baking Powder Divestiture Agreement.
F.
The purpose of the divestiture of the Nabisco Baking Powder Assets is to ensure the
continued use of the Nabisco Baking Powder Assets in the same business in which they
were engaged at the time of the announcement of the proposed Acquisition, and to
remedy the lessening of competition resulting from the Acquisition as alleged in the
Commission's Complaint.
DECISION AND ORDER
Page 10 of 16
IV.
IT IS FURTHER ORDERED that:
A.
Respondents shall divest or cause to be divested, absolutely and in good faith, at no
minimum price, the Nabisco Intense Mint Assets as an ongoing business.
B.
1.
The divestiture shall be made to Hershey no later than ten (10) business days after
Respondent Philip Morris consummates the Acquisition, and shall be pursuant to
and in accordance with the Hershey Agreement.
2.
PROVIDED, HOWEVER, that if Respondents divest the Nabisco Intense Mints
Assets to Hershey prior to the date this Order becomes final, Respondents will
include and enforce a provision in the Hershey Agreement requiring that the
transaction be rescinded if the Commission determines not to make the Order final
or if, at the time the Commission determines to make this Order final, the
Commission notifies Respondents that Hershey is not an acceptable purchaser of
the Nabisco Intense Mints Assets or that the manner in which the divestiture was
accomplished is not an acceptable manner of divestiture. PROVIDED FURTHER,
that if the Commission so notifies Respondents, Respondents shall immediately
rescind the transaction with Hershey and shall divest the Nabisco Intense Mints
Assets within 120 days of rescission to an Acquirer-Intense Mints that receives the
prior approval of the Commission pursuant to an Intense Mints Divestiture
Agreement that receives the prior approval of the Commission.
3.
PROVIDED FURTHER, that if the Acquirer-Intense Mints expresses a preference
not to acquire any portion of the Nabisco Intense Mints Assets, and if the
Commission approves such acquirer and the Intense Mints Divestiture Agreement
excluding such portion of the Nabisco Intense Mints Assets, then Respondents
shall not be required to divest that portion of the Nabisco Intense Mints Assets.
C.
Respondents shall comply with all the terms of the Intense Mints Divestiture Agreement
(which agreement shall not vary or contradict, or be construed to vary or contradict, the
terms of this Order or the Order to Maintain Assets), and such agreement shall be deemed
incorporated by reference into this Order. Failure to comply with the Intense Mints
Divestiture Agreement shall constitute a failure to comply with this Order.
D.
Pending divestiture of the Nabisco Intense Mints Assets, Respondents shall take such
actions as are reasonably necessary to maintain the viability and marketability of the
Nabisco Intense Mints Assets and to prevent the destruction, removal, wasting,
deterioration, sale, disposition, transfer, or impairment of any of the Nabisco Intense Mints
DECISION AND ORDER
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Assets, except for ordinary wear and tear and as would otherwise occur in the ordinary
course of business.
E.
At the request of the Acquirer-Intense Mints, Respondents shall supply to the Acquirer-
Intense Mints, for such period as the Acquirer-Intense Mints may request, up to one (1)
year from the date the Nabisco Intense Mint Assets are divested, on reasonable
commercial terms and provisions, at Respondents’ Cost or at such lower price as
Respondents and the Acquirer-Intense Mints may otherwise agree, for distribution and
sale by the Acquirer-Intense Mints, such quantities and types of Intense Mints as may be
requested by the Acquirer-Intense Mints from among those manufactured or sold by
Nabisco prior to the Acquisition or as may be introduced, developed or modified by the
Acquirer-Intense Mints to the extent they can be made by the current Nabisco personnel
on the current Nabisco equipment relating to Intense Mints with commercially reasonable
efforts. Such supply agreement must be approved by the Commission as part of the
Intense Mints Divestiture Agreement.
F.
The purpose of the divestiture of the Nabisco Intense Mints Assets is to ensure the
continued use of the Nabisco Intense Mints Assets in the same business in which they
were engaged at the time of the announcement of the proposed Acquisition, and to
remedy the lessening of competition resulting from the Acquisition as alleged in the
Commission's Complaint.
V.
IT IS FURTHER ORDERED that:
A.
If Respondents have not divested, absolutely and in good faith, the Nabisco Dry-Mix
Desserts Assets, the Nabisco Baking Powder Assets, and/or the Nabisco Intense Mints
Assets within the time periods required by Paragraphs II, III and IV of this Order,
respectively, the Commission may appoint a trustee to divest such of the Nabisco Dry-Mix
Desserts Assets, the Nabisco Baking Powder Assets, and/or the Nabisco Intense Mints
Assets that have not been divested, in a manner that satisfies the requirements of
Paragraphs II, III, and/or IV, as applicable.
B.
In the event that the Commission or the Attorney General brings an action pursuant to
§ 5(l) of the Federal Trade Commission Act, 15 U.S.C. § 45(l), or any other statute
enforced by the Commission, Respondents shall consent to the appointment of a trustee in
such action. Neither the appointment of a trustee nor a decision not to appoint a trustee
under this Paragraph shall preclude the Commission or the Attorney General from seeking
civil penalties or any other relief available to it, including a court-appointed trustee,
pursuant to § 5(l) of the Federal Trade Commission Act, or any other statute enforced by
the Commission, for any failure by the Respondents to comply with this Order.
DECISION AND ORDER
Page 12 of 16
C.
If a trustee is appointed by the Commission or a court pursuant to Paragraph V.A. of this
Order, Respondents shall consent to the following terms and conditions regarding the
trustee's powers, duties, authority, and responsibilities:
1.
The Commission shall select the trustee, subject to the consent of the Respondents,
which consent shall not be unreasonably withheld. The trustee shall be a person
with experience and expertise in acquisitions and divestitures. If Respondents have
not opposed, in writing, including the reasons for opposing, the selection of any
proposed trustee within ten (10) days after receipt of written notice by the staff of
the Commission to Respondents of the identity of any proposed trustee,
Respondents shall be deemed to have consented to the selection of the proposed
trustee. The trustee may be the same person or entity as any trustee appointed
pursuant to the Order to Maintain Assets.
2.
Subject to the prior approval of the Commission, the trustee shall have the
exclusive power and authority to divest the Nabisco Dry-Mix Desserts Assets, the
Nabisco Baking Powder Assets, and/or the Nabisco Intense Mints Assets.
3.
Within ten (10) days after appointment of the trustee, Respondents shall execute a
trust agreement that, subject to the prior approval of the Commission and, in the
case of a court-appointed trustee, of the court, transfers to the trustee all rights
and powers necessary to permit the trustee to effect the divestitures required by
this Order.
4.
The trustee shall have twelve (12) months from the date the Commission approves
the trust agreement described in Paragraph V. C. 3. to accomplish the divestitures,
which shall be subject to the prior approval of the Commission. If, however, at the
end of the twelve-month period the trustee has submitted a plan of divestiture or
believes that divestiture can be achieved within a reasonable time or that consents
can be obtained in a reasonable time, the divestiture period may be extended by the
Commission, or, in the case of a court-appointed trustee, by the court; provided,
however, the Commission may extend this period only two (2) times.
5.
The trustee shall have full and complete access, subject to any legally recognized
privilege of Respondents, to the personnel, books, records and facilities related to
the Nabisco Dry-Mix Desserts Assets, the Nabisco Baking Powder Assets, and/or
the Nabisco Intense Mints Assets or to any other relevant information, as the
trustee may request. Respondents shall develop such financial or other information
as the trustee may request and shall cooperate with the trustee. Respondents shall
take no action to interfere with or impede the trustee's accomplishment of the
divestiture. Any delays in divestiture caused by Respondents shall extend the time
for divestiture under this Paragraph in an amount equal to the delay, as determined
by the Commission or, for a court-appointed trustee, by the court.
DECISION AND ORDER
Page 13 of 16
6.
The trustee shall use his or her best efforts to negotiate the most favorable price
and terms available in each contract that is submitted to the Commission, but shall
divest expeditiously at no minimum price. The divestitures shall be made only to
an acquirer that receives the prior approval of the Commission, and the divestitures
and consents shall be accomplished only in a manner that receives the prior
approval of the Commission; provided however, if the trustee receives bona fide
offers from more than one acquiring entity, and if the Commission determines to
approve more than one such acquiring entity, the trustee shall divest to the
acquiring entity or entities selected by Respondents from among those approved by
the Commission; provided further, however, that Respondents shall select such
entity within five (5) days of receiving written notification of the Commission’s
approval.
7.
The trustee shall serve, without bond or other security, at the cost and expense of
Respondents, on such reasonable and customary terms and conditions as the
Commission or a court may set. The trustee shall have the authority to employ, at
the cost and expense of Respondents, such consultants, accountants, attorneys,
investment bankers, business brokers, appraisers, and other representatives and
assistants as are necessary to carry out the trustee's duties and responsibilities. The
trustee shall account for all monies derived from the divestiture and all expenses
incurred. After approval by the Commission and, in the case of a court-appointed
trustee, by the court, of the account of the trustee, including fees for his or her
services, all remaining monies shall be paid at the direction of the Respondents,
and the trustee's power shall be terminated. The trustee's compensation shall be
based at least in significant part on a commission arrangement contingent on the
trustee's divesting the Nabisco Dry-Mix Desserts Assets, the Nabisco Baking
Powder Assets, and/or the Nabisco Intense Mints Assets.
8.
Respondents shall indemnify the trustee and hold the trustee harmless against any
losses, claims, damages, liabilities, or expenses arising out of, or in connection
with, the performance of the trustee's duties, including all reasonable fees of
counsel and other expenses incurred in connection with the preparation for or
defense of any claim, whether or not resulting in any liability, except to the extent
that such losses, claims, damages, liabilities, or expenses result from misfeasance,
gross negligence, willful or wanton acts, or bad faith by the trustee.
9.
If the trustee ceases to act or fails to act diligently, a substitute trustee shall be
appointed in the same manner as provided in Paragraph V.A. of this Order.
10.
The Commission or, in the case of a court-appointed trustee, the court, may on its
own initiative or at the request of the trustee issue such additional orders or
DECISION AND ORDER
Page 14 of 16
directions as may be necessary or appropriate to accomplish the divestitures
required by this Order.
11.
The trustee shall also divest such additional ancillary assets and businesses and
effect such arrangements as are necessary to assure the marketability, viability and
competitiveness of the Nabisco Dry-Mix Desserts Assets, the Nabisco Baking
Powder Assets, and/or the Nabisco Intense Mints Assets, as applicable.
12.
The trustee shall have no obligation or authority to operate or maintain the
Nabisco Dry-Mix Desserts Assets, the Nabisco Baking Powder Assets, and/or the
Nabisco Intense Mints Assets.
13.
The trustee shall report in writing to Respondents and the Commission every sixty
(60) days concerning the trustee's efforts to accomplish the divestitures and to
obtain the necessary consents.
VI.
IT IS FURTHER ORDERED that, for a period commencing on the date this Order
becomes final and continuing for ten (10) years, Respondents shall not, without providing advance
written notification to the Commission, acquire, directly or indirectly, through subsidiaries or
otherwise, any ownership, leasehold, or other interest, in whole or in part, in any of the assets
required to be divested pursuant to Paragraphs II, III or IV of this Order.
Said notification shall be given on the Notification and Report Form set forth in the
Appendix to Part 803 of Title 16 of the Code of Federal Regulations as amended (hereinafter
referred to as “the Notification”), and shall be prepared and transmitted in accordance with the
requirements of that part, except that no filing fee will be required for any such notification,
notification shall be filed with the Secretary of the Commission, notification need not be made to
the United States Department of Justice, and notification is required only of Respondents and not
of any other party to the transaction. Respondents shall provide two (2) complete copies (with all
attachments and exhibits) of the Notification to the Commission at least thirty (30) days prior to
consummating any such transaction (hereinafter referred to as the “first waiting period”). If,
within the first waiting period, representatives of the Commission make a written request for
additional information or documentary material (within the meaning of 16 C.F.R. § 803.20),
Respondents shall not consummate the transaction until twenty (20) days after submitting such
additional information or documentary material. Early termination of the waiting periods in this
Paragraph may be requested and, where appropriate, granted by letter from the Bureau of
Competition. Provided, however, that prior notification shall not be required by this Paragraph
for a transaction for which notification is required to be made, and has been made, pursuant to
Section 7A of the Clayton Act, 15 U.S.C. § 18a.
DECISION AND ORDER
Page 15 of 16
VII.
IT IS FURTHER ORDERED that, within thirty (30) days after the date this Order
becomes final and every sixty (60) days thereafter until Respondents have fully complied with the
provisions of Paragraphs II through V of this Order, Respondents shall submit to the Commission
a verified written report setting forth in detail the manner and form in which they intend to
comply, are complying, and have complied with Paragraphs II through V of this Order and with
the Order to Maintain Assets. Respondents shall include in their compliance reports, among other
things that are required from time to time, a full description of the efforts being made to comply
with Paragraphs II through V of the Order, including a description of all substantive contacts or
negotiations relating to the divestitures and the approvals. Respondents shall include in their
compliance reports copies, other than of privileged materials, of all written communications to
and from such parties, all internal memoranda, and all reports and recommendations concerning
the divestitures and approvals. The final compliance report required by this Paragraph VII shall
include a statement that the divestitures have been accomplished in the manner approved by the
Commission and shall include the dates the divestitures were accomplished.
VIII.
IT IS FURTHER ORDERED that Respondents shall notify the Commission at least
thirty (30) days prior to any proposed change in the corporate Respondents such as dissolution,
assignment, sale resulting in the emergence of a successor corporation, or the creation or
dissolution of subsidiaries or any other change in the corporation that may affect compliance
obligations arising out of the Order.
IX.
IT IS FURTHER ORDERED that, for the purpose of determining or securing
compliance with this Order, and subject to any legally recognized privilege, and upon written
request with reasonable notice to Respondents, Respondents shall permit any duly authorized
representative of the Commission:
A.
Access, during office hours and in the presence of counsel, to all facilities and access to
inspect and copy all non-privileged books, ledgers, accounts, correspondence, memoranda
and other records and documents in the possession or under the control of Respondents
relating to any matter contained in this Order; and
B.
Upon five (5) days’ notice to Respondents and without restraint or interference from
them, to interview officers, directors, or employees of Respondents, who may have
counsel present, regarding any such matters.
X.
DECISION AND ORDER
Page 16 of 16
IT IS FURTHER ORDERED that this Order shall terminate ten (10) years from the date
this Order becomes final.
By the Commission.
Donald S. Clark
Secretary
SEAL
ISSUED: