FTC Docket 9318
040730answeroffriedlander
Mitchell K. Friedlander (pro se)
5742 West Harold Gatty Drive
Salt Lake City, Utah 841 16
Telephone: (801) 517-7000
Facsimile: (801) 517-7003
mkf555cii,,msn.com
UNITED STATES OF AMERICA
BEFORE THE FEDERAL TRADE COMMISSION
In the Matter of
BASIC RESEARCH, LLC, et al.
DOCKET: 9318
ALJ: Stephen J. McGuire
1
PUBLIC DOCUMENT
ANSWER OF RESPONDENT MITCHELL K. FRIEDLANDER
Pursuant to the Rules of Practice for Adjudicative Proceedings, Rule 3.12, Respondent
Mitchell K, Friedlander ("Friedlander") respectfully contests the allegations set forth in
Complaint in this matter and responds to each numbered paragraph in that charging document as
follows:
1.
Friedlander is not a member, owner, officer, manager, director, employee or agent
of Respondent Basic Research, L.L.C. and, therefore, Friedlander cannot respond on behalf of
Basic Research, L.L.C. However, Friedlander admits he believes the allegations in paragraph 1
of the Complaint to be true, except that he believes that Basic Research, L.L.C. is a limited
liability company and not a corporation.
2.
Friedlander is not a member, owner, officer, manager, director, employee or agent
of Respondent A.G. Waterhouse, L.L.C. and, therefore, Friedlander cannot respond on behalf of
A.G. Waterhouse, L.L.C. However, Friedlander admits he believes the allegations in paragraph
2 of the Complaint to be true, except that he believes that A.G. Waterhouse, L.L.C. is a limited
liability company and not a corporation.
3.
Friedlander is not a member, owner, officer, manager, director, employee or agent
of Respondent Klein-Becker USA, L.L.C. and, therefore, Friedlander cannot respond on behalf
of Klein-Becker USA, L.L.C. However, Friedlander admits he believes the allegations in
paragraph 3 of the Complaint to be true, except that he believes that Klien-Becker USA, L.L.C.
is a limited liability company and not a corporation.
4.
Friedlander is not a member, owner, officer, manager, director, employee or agent
of Respondent Nutrasport, L.L.C. and, therefore, Friedlander cannot respond on behalf of
Nutrasport, L.L.C. However, Friedlander admits he believes the allegations in paragraph 4 of the
Complaint to be true, except that he believes that Nutrasport, L.L.C. is a limited liability
company and not a corporation.
5.
Friedlander is not a member, owner, officer, manager, director, employee or agent
of Respondent Sovage Dermalogic Laboratories, L.L.C and, therefore, Friedlander cannot
respond on behalf of Sovage Dermalogic Laboratories, L.L.C. However, Friedlander admits he
believes the allegations in paragraph 5 of the Complaint to he true, except that be believes that
Sovage Dermalogic Laboratories, L.L.C. is a limited liability company and not a corporation.
6.
Friedlander is not a member, owner, officer, manager, director, employee or agent
of Respondent BAN, L.L.C. However, Friedlander admits he believes that BAN, LLC is a
limited liability company with its principal place of business at 5742 W. Harold Gatty Dr., Salt
Lake City, Utah. All fkther allegations denied.
7.
Admits that Dennis Gay is an inhvidual, and that Friedlander believes that
Dennis Gay's place of employment is located at 5742 W. Harold Gatty Dr., Salt Lake City, Utah.
All huther allegations denied.
8.
Admits that Mowrey is an individual, and that he has an office located at 5742 W.
Harold Gatty Dr., Salt Lake City, Utah. Friedlander believes that Mowrey participates in the
development of products. All further allegations denied.
9.
Friedlander admits that he is an individual. Respondent Friedlander Admits that at
certain times he occupied office space provided by one or more of the respondents, but the office
space alleged in the Complaint is not his principal place of business. All other allegations are
denied.
10.
Denied
11.
Friedlander Denies that he has manufactured, advertised, labeled, offered for sale,
sold or distributed any of the products enumerated in paragraphs 1 ](A) through 11(F) of the
Complaint. Friedlander believes that at different times, one or more of the limited liability
company Respondents have advertised, distributed and sold the products enumerated in
paragraphs 11 (A) through (F). The last sentence of paragraph 11 states a legal conclusion, to
which no response is required. All remaining allegations are denied.
12.
Denied.
Dermalin-APg, Cutting Gel, and
Tummv Flattening Gel Products for Fat Loss
13.
Friedlander Denies that he has disseminated any advertisements referred to in
paragraph 13 of the Complaint. Denies that he caused any advertisements to be disseminated, in
that the term "caused" is inherently vague, subjective, and susceptible to numerous and different
interpretations. Friedlander believes that at different times one or more of the Respondents
placed advertisements that contained the language quoted in sub-parts 13(A) through (G) and
that Exhibits (A) through (G) to the Complaint. Admits, the excerpts appear to be true and
accurate excerpts from Dermalin-APgTM, Cutting GelTM, and Tummy Flattening GelTM
advertisements but denies the quotations that appear in paragraph 13 of the Complaint accurately
or fully reflect the express andlor implied messages of the advertisements. All remaining
allegations are denied.
14.
Denied, in that the terms "causes", "rapid", and "visibly obvious" do not appear in
Dermalin-APgTM advertisements, are not defined in the Complaint, and are inherently vague,
subjective, and susceptible to numerous and different interpretations. All remaining allegations
are denied.
15.
Denied, in that the phrase "reasonable basis" is not defined in the Complaint, is
inherently vague, subjective and is subject to no discernible quantitative or qualitative
requirements. Additionally, Respondent Friedlander believes that substantiation exists now and
existed for the claims made in the advertisement for Demalin-Apg. All remaining allegations are
denied.
16.
Denied. in that the phrase "reasonable basis" is not defined in the Complaint, is
inherently vague, and subject to no discernible quantitative or qualitative requirements.
Additionally, Friedlander believes that substantiation exists now and existed at the time the
advertisements were made. All remaining allegations are denied.
17.
Denied, in that the terms "causes", "rapid", and "visibly obvious" do not appear in
the advertisements, are not defined in the Complaint, are inherently vague, subjective, and
susceptible to numerous and different interpretations. All remaining allegations are denied.
18.
Denied, in that the phrase "reasonable basis" is not defined in the Complaint, is
inherently vague, and subject to no discernible quantitative or qualitative requirements.
Additionally, Friedlander believes that substantiation exists now and existed at the time the
Cutting Gel advertisements were made. All remaining allegations are denied.
19.
Denied, in that the phrase "reasonable basis" is inherently vague, not defined in
the Complaint and subject to no discernible quantitative or qualitative requirements.
Additionally, Friedlander believes that substantiation exists now and existed at the time the
Cutting Gel advertisements were made. All remaining allegations are denied.
20.
Denied, in that the terms "causes", "rapid", and "visibly obvious" do not appear in
advertisements, are not defined in the Complaint, are inherently vague, subjective, and
susceptible to numerous and different interpretations. All remaining allegations are denied.
21.
Denied, in that the phrase "reasonable basis" is not defined in the Complaint, is
inherently vague, and subject to no discernible quantitative or qualitative requirements.
Additionally, Friedlander believes that substantiation exists now and existed at the time the
Tummy Flattening Gel advertisements were made All remaining allegations are denied.
22.
Denied, in that the phrase "reasonable basis" is not defined in the Complaint, is
inherently vague, and subject to no discernible quantitative or qualitative requirements.
Additionally, Friedlander believes that substantiation exists now and existed at the time Tummy
Flattening Gel advertisements were made All remaining allegations are denied.
23.
Denied, in that the terms "causes", "rapid", and "visibly obvious" do not appear in
advertisements, are not defined in the Complaint, are inherently vague, subjective, and
susceptible to numerous and different interpretations. All remaining allegations are denied.
24.
Denied. in that the terms "causes". "raoid". and "visiblv obvious" do not aooear in
,
A
,
*
advertisements, are not defined in the Complaint, are inherently vague, subjective, and
susceptible to numerous and different interpretations. All remaining allegations are denied.
25.
Denied, in that the terms "causes", "rapid", and "visibly obvious" do not appear in
advertisements, are not defined in the Complaint, are inherently vague, subjective, and
susceptible to numerous and different interpretations. All remaining allegations are denied.
26.
Denied. in that the terms "causes". "raoid". and "visiblv obvious" do not aonear in
.
*
advertisements, are not defined in the Complaint, are inherently vague, subjective, and
susceptible to numerous and different interpretations. All remaining allegations are denied.
Le~toprin and Anorex Products for Weight and Fat Loss in "the Significantly Overweight"
27.
Friedlander Denies that he has disseminated any advertisements referred to in
paragraph 27 of the Complaint. Denies that he caused any advertisements to be disseminated, in
that the term "caused" is inherently vague, subjective, and susceptible to numerous and different
interpretations. Friedlander believes that at different times one or more of the Respondents
placed advertisements that contained excerpts quoted in paragraph 27(A) and Exhibits (A)
through (G) to the Complaint. Admits, the excerpts appear to be true and accurate excerpts from
Leptoprin and Anorex advertisements but denies the quotations that appear in paragraph 27 of
the Complaint accurately or fully reflect the express andlor implied messages of the
advertisements. All remaining allegations are denied.
28.
Denied, in that the terms "causes", and "substantial" do not appear in Leptoprin
advertisements, are not defined in the Complaint, and are inherently vague, subjective, and
susceptible to numerous and different interpretations. All remaining allegations are denied.
29.
Denied, in that the phrase "reasonable basis" is not defined in the Complaint, is
inherently vague, and subject to no discernible quantitative or qualitative requirements.
Additionally, Friedlander believes that substantiation exists now and existed at the time
Leptoprin advertisements were made. All remaining allegations are denied.
30.
Denied, in that the phrase "reasonable basis" is not defined in the Complaint, is
inherently vague, and subject to no discernible quantitative or qualitative requirements.
Additionally, Friedlander believes that substantiation exists now and existed at the time
Leptoprin advertisements were made. All remaining allegations are denied.
3 1.
Denied, in that the terms "causes", and "substantial" do not appear in Leptoprin
advertisements, are not defined in the Complaint, and are inherently vague, subjective, and
susceptible to numerous and different interpretations. All remaining allegations are denied.
32.
Denied, in that the terms "causes", and "substantial" do not appear in Leptoprin
advertisements, are not defined in the Complaint, and are inherently vague, subjective, and
susceptible to numerous and different interpretations. All remaining allegations are denied.
33.
Denied, in that the terms "causes", and "substantial" do not appear in Anorex
advertisements, are not defined in the Complaint, and are inherently vague, subjective, and
susceptible to numerous and different interpretations. All remaining allegations are denied.
34.
Denied, in that the phrase "reasonable basis" is not defined in the Complaint, is
inherently vague, and subject to no discernible quantitative or qualitative requirements.
Additionally, Friedlander believes that substantiation exists now and existed at the time Anorex
advertisements were made. All remaining allegations are denied.
35.
Denied, in that the phrase "reasonable basis" is not defined in the Complaint, is
inherently vague, and subject to no discernible quantitative or qualitative requirements.
Additionally, Friedlander believes that substantiation exists now and existed at the time Anorex
advertisements were made. All remaining allegations are denied.
PediaLean Product
for Weight Loss in Children
36.
Friedlander Denies that he has disseminated advertisements for PediaLean to be
disseminated as alleged in paragraph 36 of the Complaint. Denies that he caused any
advertisements to be disseminated, in that the term "caused" is inherently vague, subjective, and
susceptible to numerous and different interpretations. Friedlander believes that one or more of
the Respondents are responsible for disseminating or advertising PediaLeanTM and at different
times one or more of them placed advertisements that are contained in the language quoted in
sub-parts 36(A) and (B) and that Exhibits (K) through (L) appear to be true and accurate copies
of PediaLeanTM advertisements. Further, Friedlander denies that the quotations, which appear in
paragraph 36 of the Complaint accurately, or fully, reflect the express and/or implied messages
of the advertisements. All remaining allegations are denied.
37.
Denied, in that the terms "causes", and "substantial" do not appear in Pedialean
advertisements, are not defined in the Complaint, and are inherently vague, subjective, and
susceptible to numerous and different interpretations. All remaining allegations are denied.
38.
Denied, in that the phrase "reasonable basis" is not defined in the Complaint, is
inherently vague, and subject to no discernible quantitative or qualitative requirements.
Additionally, Friedlander believes that substantiation exists now and existed at the time
Pedialean advertisements were made. All remaining allegations are denied.
39.
Denied, in that the phrase "reasonable basis" is not defined in the Complaint, is
inherently vague, and subject to no discernible quantitative or qualitative requirements.
Additionally, Friedlander believes that substantiation exists now and existed at the time
Pedialean advertisements were made. All remaining allegations are denied.
40.
Denied, in that the terms "causes", and "substantial" do not appear in Pedialean
advertisements, are not defined in the Complaint, and are inherently vague, subjective, and
susceptible to numerous and different interpretations. All remaining allegations are denied.
41.
Denied, in that the terms "causes", and "substantial" do not appear in Pedialean
advertisements, are not defined in the Complaint, and are inherently vague, subjective, and
susceptible to numerous and different interpretations. All remaining allegations are denied.
Expertise of Respondent Mowrey
42.
Denied
43.
Friedlander admits that Dr. Mowrey is not a medical doctor. All remaining
allegations are denied.
44.
Denied, in that the allegations, terms and language contained in Complaint are
unintelligible, not defined, inherently vague, subjective, and susceptible to numerous and
different interpretations, contain no discemable qualification or quantification, and therefore no
intelligible answer or response can be formulated beyond the foregoing answers. Furthermore,
the language contained in paragraph 44 of the Complaint calls for a legal conclusion and does
not require a response from Respondent. Friedlander further denies that he engaged in any
conduct that would constitute a violation of any section of the FTC Act for any of the products
that are the subject of this action.
AFFIRMATIVE DEFENSES
First Amendment: Free Speech
The Commission's Complaint abridges Respondents', including Friedlander's rights
under the First Amendment to the United States Constitution in that the Complaint seeks to
punish and prohibit protected commercial speech through the use of ad hoc and non-defined
terms and advertising substantiation standards that lack any measurable degree of definiteness.
The Complaint further violates Respondents', including Friedlander's First Amendment rights in
that the instant administrative proceeding is premised upon so called "implied" representations
that are not obvious from the express language of the advertisements at issue, but which the
Federal Trade Commission has inferred from the advertisements without the benefit of extrinsic
evidence.
Fifth Amendment: Procedural and Substantive Due Process
The Commission's Complaint, as alleged, abridges Respondents', including
Friedlander's, rights under the Fifth Amendment to the United States Constitution in that the
Complaint seeks to punish and prohibit protected commercial speech through the use of ad hoc
and non-defined terms and advertising substantiation standards that lack any measurable degree
of definiteness.
Arbitrary and Capricious Agency Action
The Complaint and administrative enforcement action in this cause constitutes arbitrary
and capricious agency action under 5 United States Code, Section 701, in that the Federal Trade
Commission's action against Respondents, including Friedlander, seeks to punish and prohibit
protected commercial speech through the use of ad hoc and non-defined terms and advertising
substantiation standards that lack any measurable degree of definiteness.
Laches and Estomel
The Federal Trade Commission purposely delayed this action in order to time its
administrative Complaint with a parallel Congressional investigation and hearing. To the extent
that the Commission had a "reason to believe" that Respondents had violated Sections 5(a) and
12 of the Federal Trade Commission Act, the Commission and or its staff delayed this cause for
political purposes and in doing so, caused Respondents, including Friedlander, to lose the benefit
of testimony from third party witnesses and otherwise caused their defense in this action to
become stale.
Lack of Dissemination
Friedlander did not disseminate, contribute or participate in the dissemination of any of
the advertisements at issue.
Inherently Unfair Complaint Allegations
By deliberately choosing to characterize claims in advertising for the Products
named in the Complaint in a manner that is inherently vague, subjective, and is susceptible to
numerous different interpretations, the Commission has placed each applicable Respondent at a
severe, unfair disadvantage, has caused great uncertainty, improperly enables Complaint Counsel
to shift their theory of the administrative action with impunity, and precludes Respondent from
presenting a strong defense to the vague charges. Additionally, by denying Respondent's
Motion for A More Definite Statement the Administrative Law Judge has reinforced and
enhanced the inherent unfairness that infects this entire administrative proceeding and such a
deleterious and unfair effect could have been prevented. The vague, subjective, and undefined
charges that have been denied, above, are inimical to Consumer Welfare, are inconsistent with
the Public Interest, are an improper exercise of adjudicative discretion under the Commission's
mandate by Congress and decisions by the Judiciary, deliberately or negligently complicate the
administrative proceeding, and cause Respondent considerable ill will, loss of value, and
expense,
Bias and Impropriety by Commission Chairman Murk prior to his voluntarv withdrawal
from participation in Commission oversight of the Investigation that led to Complaint
issuance
In 2001 as part of the Response to Civil Investigative Demands ("CIDs") filed in
this matter, the Commission and its staff was placed on notice that then Commission Chairman
8
Tim Muris previously had served as a paid expert witness and consultant to a competitor of Basic
Research, and - on belief - had specifically assisted the competitor in challenging advertising
claims for several products sold by Basic Research or then related companies when he knew or
should have known that the Competitor's animus and allegations were unfounded and were part
of an improper attempt to eliminate a competitor from the market.
Having been so used as an instrument and facilitator of an unfair method of
competition when Mr. Muris knew or should have known by the exercise ofdue diligence and
care, about a cover-up of phony clinical evidence by the competitor, Mr. Muris should have
disqualified himself from the moment he first became aware, as a FTC Commissioner, of the
investigation of Basic Research.
The Bureau of Consumer Protection's investigation, sub judice, sought to cover-
up the impropriety by Chairman Muris by seeking, and then by procuring the Commission's
issuance of CIDs that were designed to attempt to obtain the same information and additional
information independently of what the Commission staff had obtained through Mr. Muris'
facilitation of the unfair method of competition.
The bias and unfairness of Mr. Muris involvement and subsequent failure to
promptly disqualify himself in 2001 has caused great and unnecessary expense to Basic Research
and related companies then existing in 2001 through 2003, and should have been disclosed to
Respondent. On reasonable belief, the cover-up of Commissioner Muris' continued involvement
in this matter was improper, has disadvantaged Respondent by creating a bias towards
Respondent, was inimical to Consumer Welfare, inconsistent with the Public Interest, an
improper exercise of adjudicative discretion under the Commission's mandate by Congress and
decisions by the Judiciary, deliberately or negligently complicates the administrative proceeding,
and causes Respondent considerable ill will, loss of value, and expense.
To the extent any of the foregoing grounds of defense may not properly be
asserted andlor adjudicated in this proceeding, Respondent hereby states his intent to preserve
such defenses for future proceedings.
DEMAND FOR ATTORNEY'S FEES
Friedlander reserves all claims for attorney's fees and costs he may have the right to
obtain under Recovery of Awards Under the Equal Access to Justice Act in Commission
Proceedings, 5 U.S.C. 504 and 5 U.S.C. 553(b).
Respectftllly Submitted,
Mitchell K. Friedlander
c/o Compliance Department
5742 West Harold Getty Drive
Salt Lake City, Utah 841 16
Telephone: (801) 414-1 800
Facsimile: (801) 517-7108
Pro Se Respondent
CERTIFICATE OF SERVICE
I hereby certify that on this 30th day of July, 2004, I caused to be filed and
served the Answer and Grounds of Mitchell K. Friedlander as follows:
an original and two paper copies filed by hand delivery and one electronic
copy in PDF format filed by electronic mail to:
Donald S. Clark, Secretary
Federal Trade Commission
600 Pennsylvania Avenue, N.W., Room H-159
Washington, D.C. 20580
Email: secretary@fic.gov
one paper copy served by hand delivery to:
The Honorable Steven J. McGuire
Administrative Law Judge
Federal Trade Commission
600 Pennsylvania Avenue, N.W., Room H-112
Washington, D.C. 20580
one paper copy by first class US. mail and one electronic copy in PDF
format by electronic mail to:
Laureen Kapin
Walter C. Gross
Joshua S. Millard
Robin F. Richardson
Laura Schneider
Federal Trade Commission
600 Pennsylvania Avenue, N.W., Suite NJ-2122
Washington, D.C. 20580
email: lkapin@ftc.gov
one paper copy by first class US. mail to:
Elaine D. Kolish
Associate Director, Enforcement
Federal Trade Commission
601 New Jersey Avenue, N.W.
Washington, D.C. 20001
DC: 1503376.1
Ronald F. Pnce
PETERS SCOFIELD PRICE
3 10 Broadway Centre
Salt Lake City, UT 841 11
Counsel for Respondent Daniel B. Mowrey
Richard D. Burbidge
Jefferson W. Gross
Andrew J. Dymek
BURBIDGE & MITCHELL
215 South State Street, Suite 920
Salt Lake City, UT 841 11
Counselfor Respondent Dennis Gay
Lanny A. Breuer
Jay T. Smith
COVINGTON & BURLING
1201 Pennsylvania Avenue, N.W.
Washington, D.C. 20004
Counselfor Respondent Basic Research, L.L. C.
Jeffrey D. Feldman
FELDMAN GALE
Miami Center, 19th Floor
201 South Biscayne Blvd.
Miami, Florida 33 131-4332
Counsel for Respondent A.G. Waterhouse, L.L.C.,
Klein-Becker USA, L.L. C., Nutrasport, L.L. C.,
Sovage Dermalogic Laboratories, L.L. C., and
Ban. L.L.C.
I further certify that the electronic copies sent to the Secretary of the
Commission are true and correct copies of the paper originals, and that paper copies with
original signatures are being filed with the Secretary of the Commission on the same day
by other means.
Mitchell K. Friedlander
c/o Compliance Department
5742 West Harold Getty Drive
Salt Lake City, Utah 841 16
Telephone: (801) 414-1 800
Facsimile: (801) 517-7108
Pro Se Respondent