Medicare Managed Care Manual (Pub. 100-16), Ch. 4 § 100.1
Health-Related Services and Activities
100.1 – Health-Related Services and Activities
(Rev. 121, Issued: 04-22-16, Effective: 04-22-16, Implementation: 04-22-16)
MA plans have significant flexibility in designing RI Programs that are specific to their
populations’ interests, abilities and needs. Plans are free to determine the specific
services, activities, or behaviors that are subject to rewards or incentives within their RI
Program design. Health-related services and activities associated with an RI Program
may include, for example, the utilization of a particular service(s) or preventive
screening benefit(s), adherence to prescribed treatment regimens, attending
education/self-care management lessons, meeting nutritional goals, and making and
keeping appointments with the doctor.
Plans may not discriminate based on health status, therefore, rewards and incentives
based on health outcomes may not be offered. However, enrollees may be rewarded for
continued healthy behaviors over time. For example, plans may not provide rewards and
incentives for the amount of weight lost or a lowered blood pressure, as those are health
outcomes and health status factors. Instead, the plan may provide rewards and/or
incentives to enrollees for reporting their weights or blood pressures at regular intervals.
Plans also may reward sustained behavior changes by enrollees in order to support and
promote the ultimate goal of RI Programs, which is lasting, positive changes in health-
related behaviors. For example, an RI Program might include rewards and incentives for
those enrollees that report that they remain smoke-free at several time intervals after
completion of a smoking cessation program.
Note: Completion of a federally mandated survey, though arguably a health-related
activity, may not be included in an RI Program because of the potential for biased
responses due to the influence of rewards or incentives.