PROMOTION.

SEC. 146. PROMOTION. (a) Congressional Purpose.— Section 1999B(a) of the Fluid Milk Promotion Act of 1990 (7 U.S.C. 6401(a)) is amended— (1) by redesignating paragraphs (6), (7) and (8) as paragraphs (7), (8) and (9), respectively; and (2) by inserting after paragraph (5) the following: “(6) the congressional purpose underlying this subtitle is to maintain and expand markets for fluid milk products, not to maintain or expand any processor’s share of those markets and that the subtitle does not prohibit or restrict individual advertising or promotion of fluid milk products since the programs created and funded by this subtitle are not extended to replace individual advertising and promotion efforts;”. (b) Congressional Policy.— Section 1999B(b) of the Fluid Milk Promotion Act of 1990 (7 U.S.C. 6401(b)) is amended to read as follows: “(b) Policy.— It is declared to be the policy of Congress that it is in the public interest to authorize the establishment, through the exercise of powers provided in this subtitle, of an orderly procedure for developing, financing, through adequate assessments on fluid milk products produced in the United States and carrying out an effective, continuous, and coordinated program of promotion, research, and consumer information designed to strengthen the position of the dairy industry in the marketplace and maintain and expand domestic and foreign markets and uses for fluid milk products, the purpose of which is not to compete with or replace individual advertising or promotion efforts designed to promote individual brand name or trade name fluid milk products, but rather to maintain and expand the markets for all fluid milk products, with the goal and purpose of this subtitle being a national governmental goal that authorizes and funds programs that result in government speech promoting government objectives.”. (c) Research.— Section 1999C(6) of the Fluid Milk Promotion Act of 1990 (7 U.S.C. 6402(6)) is amended to read as follows: “(6) Research.— The term ‘research’ means market research to support advertising and promotion efforts, including educational activities, research directed to product characteristics, product development, including new products or improved 110 STAT. 919technology in production, manufacturing or processing of milk and the products of milk.”. (d) Voting.— (1) Initial referenda.— Section 1999N(b)(2) of the Fluid Milk Promotion Act of 1990 (7 U.S.C. 6413(b)(2)) is amended by striking “all processors” and inserting “fluid milk processors voting in the referendum”. (2) Suspension or termination.— Section 19990(c) of such Act (7 U.S.C. 6414(c)) is amended— (A) in paragraph (1), by striking “all processors” and inserting “fluid milk processors voting in the preceding referendum”; and (B) in paragraph (2)(B), by striking “all processors” and inserting “fluid milk processors voting in the referendum”. (e) Duration.— Section 19990(a) of the Fluid Milk Promotion Act of 1990 (7 U.S.C. 6414(a)) is amended by striking “1996” and inserting “2002”.