DEFENSE RESALE SYSTEM MATTERS.

SEC. 631. DEFENSE RESALE SYSTEM MATTERS. (a) [10 U.S.C. 2481 note] In General.—The Under Secretary of Defense for Personnel and Readiness shall maintain oversight of business transformation efforts of the defense commissary system and the exchange stores system in order to ensure the following: (1) Development of an intercomponent business strategy that maximizes efficiencies and results in a viable defense resale system in the future. (2) Preservation of patron savings and satisfaction from and in the defense commissary system and exchange stores system. (3) Sustainment of financial support of the defense commissary and exchange systems for morale, welfare, and recreation (MWR) services of the Armed Forces. (b) [10 U.S.C. 2481 note] Executive Resale Board Advice on Operations of Systems.—The Executive Resale Board of the Department of Defense shall advise the Under Secretary on the implementation of sustainable, complementary operations of the defense commissary system and the exchange stores system. (c) [10 U.S.C. 2481 note] Information Technology Modernization.—The Secretary of Defense shall, acting through the Under Secretary and with advice from the Executive Resale Board, require the Defense Commissary Agency and the Military Exchange Service to do as follows: (1) Field new technologies and best business practices for information technology for the defense resale system. (2) Implement cutting-edge marketing opportunities across the defense resale system. (d) Inclusion of Advertising in Operating Expenses of Commissary Stores.—Section 2483(b) of title 10, United States Code, is amended by adding at the end the following paragraph: “(7) Advertising of commissary sales on materials available within commissary stores and at other on-base locations.” .