69O-150.109, F.A.C.
69O-150.109. Use of Dividends
Cite as Fla. Admin. Code r. 69O-150.109
(1) An advertisement shall not be used that utilizes or describes dividends in a manner which is misleading or has a tendency to mislead.
(2) An advertisement shall not directly or indirectly state or imply that the amount of dividends or divisible surplus is guaranteed; nor shall such advertisement state or imply that a policyholder will profit by the growth of the company.
(3) Any comparison between participating and non-participating policies or contracts must be true and accurate.