20-48.007. Targeted VAP Performance Formula

(1) Targeted VAP dollars for advertising are based on the following formula: Program Cost:_____x________________= $____________________________ # of Total $ per carton cartons (maximum $.50) (2) Value of each required promotional/advertising activity shall be awarded as follows: (a) Line ad + expanded display (end cap or secondary table) $.10 per carton (b) Feature ad + expanded display (end cap or secondary table) $.25 per carton (3) Value earned for optional promotion activities: (a) Gross margin < 20% of retail price + multi-unit pricing (beyond the $1 mark) on bulk loose citrus $.10 per carton (b) Graphic bins or front lobby displays $.25 per carton (c) Promoting bagged citrus $.25 per carton (4) There is a promotional spending cap of $.50 per carton under the Targeted VAP program for media promotions. The cap does not apply to Targeted VAP funds for demo support; those funds can be rewarded to retailers as follows: (a) For demo support, retailers shall be reimbursed for actual cost associated with the demo activity with a cap of $5,000 on the cost of a given promotion. (b) Graphic bin use $.50 per carton (c) Bagged grapefruit promotion $.50 per carton A cap of $.50 per carton will apply to graphic bin and bagged grapefruit media promotions.