69O-191.063. Advertisement Enforcement Procedures

Each HMO shall maintain at its corporate or principal office a complete file containing every printed, published or prepared advertisement of its health benefit coverage in this State, with a notation attached to each such advertisement indicating the manner and extent of distribution and the form number of any policy advertised. Each piece of advertising shall have a unique number or designation which will readily identify it from all other advertising. Such file shall be subject to inspection by the Office of Insurance Regulation. All such advertisements shall be maintained in said file for a period of at least three years. The advertisement file shall contain a certificate by an officer of the HMO, stating that the officer is responsible for the advertising contained in the file, and the officer has designated, and shall name, specific persons in the organization to act on the officer’s behalf to see that all advertising is in compliance with Rule 69O-191.060, F.A.C. The list of authorized persons who have permission to develop, market and arrange advertisements for or on behalf of the HMO shall be maintained current and available for inspection.