HAR §8-101-7. Advertising and student solicitation

(a) It is not the purpose of this section to prevent or to limit the right of private trade, vocational or technical schools to use advertising media in publicizing courses of instruction that are offered. It is intended to prevent misrepresentations and unethical practices. (b) A school’s license shall be revoked if it engages in unfair or deceptive acts or practices as defined by law. (c) Any reference to the department in a school’s advertisement shall be limited to a statement that the school is licensed by the department or a license application is pending approval by the department. (d) A school may not advertise that it is endorsed by business establishments, organizations or individuals engaged in the kind of work for which training is given unless substantiating evidence is filed with the department. (e) A school shall not solicit students in help wanted or other employment columns in newspapers or other publications or in any other form of advertising other than that which shows itself clearly to be that of a school seeking to enroll students. (f) A school shall not advertise or claim that it will completely train students in any given length of time. (g) A school, or its representatives, shall not advertise that it guarantees or implies to guarantee, employment to its students or graduates; nor shall a school advertise that students or graduates will receive a definite wage per hour, per day, per week or per month.8-101-8 (h) A school shall not advertise a course of instruction that has not been duly approved by the department for purposes of testing public response unless the advertising clearly states that it is a proposed or tentative offering subject to the approval of the department. Money may not be collected from prospective students for enrollment in a course until it has been approved by the department. (i) A school shall not advertise a course approved by the department without giving a firm starting date and specifying the length of the course. (j) The department may require a school to submit copies of current and proposed catalogs, sales presentations, brochures, circulars relating to course offerings, student application forms, contracts, letterheads, form letters and other advertising material to determine compliance with this chapter and the conditions under which a license was issued. [Eff12/7/87, comp 3/5/01] (Auth: HRS §§302A-1112, 302A-427) (Imp: HRS §§302A-1112, 302A-426, 302A-427)