IA Bulletin 13-07
Indemnity Plans - Market Conduct
TERRY E. BRANSTAD
NICK GERHART
GOVERNOR
COMMISSIONER OF INSURANCE
KIM REYNOLDS
LT. GOVERNOR
TWO RUAN CENTER / 601 LOCUST STREET / 4th FLOOR / DES MOINES, IOWA 50309-3738
Telephone 515-281-5705 / Facsimile 515-281-3059 / http://www.iid.state.ia.us
Bulletin 13-07
TO:
All Insurance Carriers Writing Health Coverage in the State of Iowa
FROM:
Nick Gerhart, Iowa Insurance Commissioner
RE:
Hospital Indemnity and Other Fixed Indemnity Policies-Market Conduct
Date:
November 27, 2013
The Federally Facilitated Marketplace under the Patient Protection and Affordable Care Act
(“ACA”) was announced as open for operations on October 1, 2013. Fundamental to the provisions of the
ACA is the requirement that health insurance plans contain “minimum essential coverage.” Health
insurance carriers offering hospital indemnity and other fixed indemnity policies have requested guidance
on the impact of these requirements.
Under federal law, hospital indemnity and other fixed indemnity plans are exempt from many of
the requirements of the ACA. However, on January 24, 2013, in a published Frequently Asked Questions
(FAQ) the U.S. Department of Labor, the U.S. Department of Health and Human Services, and the U.S.
Department of the Treasury (“the federal departments) announced that hospital indemnity or other fixed
indemnity insurance policies under a group health plan provides excepted benefits only when the benefits
are paid as a fixed dollar amount per day or other period of hospitalization or illness regardless of the
amount of expenses incurred, among other requirements (This FAQ may be found at Affordable Care Act
Implementation, FAQ Part XI, available online at http://www.cms.gov/CCIIO/Resources/Fact-Sheets-and-
FAQs/) Previously, most state insurance regulators have not required strict adherence to the fixed dollar
amount per period because that requirement was not explicitly found in 42 USC § 300gg-21 as enacted
under the federal Health Insurance Portability and Accountability Act of 1996 (HIPAA). However, the
requirement is attributed by the federal departments as found in the final rule implementing portions of
HIPAA and made effective on July 1, 2005, and codified at 45 CFR 146.145. As this rule now defines the
scope of the exemption from numerous provisions of the ACA, the rule’s meaning has taken on greater
significance.
This bulletin is applicable to hospital and other fixed indemnity policies issued or delivered in both
the individual market and group market, as the provisions of the HIPAA regulations defining hospital or
other fixed indemnity policies are applicable to both the individual market and the group market. The
HIPAA regulation governing such policies in the individual market, which cross-references the provisions
of the group market regulation, is codified at 45 CFR 148.220.
SALES AND MARKETING DISCLOSURE
This bulletin is intended to remind health insurance carriers that Iowa Insurance Code § 507B.4
prohibits sales presentations which misrepresent the benefits, advantages, conditions or terms of an
insurance policy. The Division has begun receiving complaints from consumers whom have responded to
new marketing materials and advertisements designed to associate with the implementation of the federal
Marketplace, but were then led to a telephone sales presentation during which a sales person offered a
group membership and the bundling of various hospital plans, fixed indemnity plans and medical, dental
or pharmacy discount cards. The bundling was designed to create the impression the consumer was
purchasing comprehensive health coverage.
Health insurers are reminded that every individual within the insurer’s sales and marketing plan
who is describing the benefits, coverages, advantages, exclusions or price of a policy or plan to an Iowa
resident must be licensed as an insurance producer in the state of Iowa. Any insurer who fails to use
reasonable diligence to prevent, detect and avoid unlicensed activity within its sales and marketing
systems may be subject to sanctions.
To protect Iowa consumers from the possibility of confusion or inadvertent failure to satisfy the
Affordable Care Act’s “minimum essential coverage” requirement, all health insurance issuers offering,
selling or negotiating hospital plans or other fixed indemnity plans by using a sales and marketing plan,
that includes a telephone sales presentation by any producer who does not have an established insurance
business relationship with the consumer, shall require in its agency contract that the producer disclose to
the consumer promptly at the beginning of the call, and in a clear and conspicuous manner, that the
policies and plans being offered do not constitute comprehensive health insurance coverage; that such
policies do not satisfy the requirement of minimum essential coverage required under the Affordable Care
Act; and that by purchasing the policy or plans, the consumer would not be complying with the legal
requirement to obtain qualified coverage.
Furthermore, all health insurers with hospital or other fixed indemnity policies currently in force
and effect or that become effective prior to, on, or after January 1, 2014, shall notify each insured under
any such policies in a clear, conspicuous, and understandable notice that such policies do not constitute
comprehensive health insurance coverage (often referred to as “major medical coverage”) and that such
policies do not satisfy the requirement of “minimum essential coverage” required under the Affordable
Care Act. This notice shall be issued no later than February 1, 2014. The disclosure requirement is
applicable to all hospital and other fixed indemnity policies issued or delivered in both the individual
market and group market.
For questions or clarification with regard to this Bulletin, please contact Doug Ommen at
doug.ommen@iid.iowa.gov .
__________________________________
Nick Gerhart
Iowa Insurance Commissioner