38 Ill. Adm. Code 1050.950
Misleading and Deceptive Advertising Prohibition
Section 1050
Section 1050.950 Misleading
and Deceptive Advertising Prohibition
Advertisements by licensees
shall not be false, misleading or deceptive. Examples of prohibited
advertising include but are not limited to the following:
a) No advertisement regarding residential mortgage lending or
brokering may indicate or imply that interest rates or charges for loans are in
any way "recommended", "approved", "set" or
"established" by the State or the Act;
b) The NMLS Unique Identifier of the licensee shall not appear in
any advertisement relating to activities other than residential mortgage
lending or brokering, unless wording relating to the licensee's residential
mortgage services also appears in the such advertisements and in prominence
equal to or greater than the language regarding its other activities.