14 Ill. Adm. Code 200.301
Statements of Profitability
Section 200
Section 200.301 Statements
of Profitability
No advertising in connection
with the offer or sale of franchises shall contain the statement that the
purchase of a franchise is a safe investment, is free from risk of loss or
failure, or assures earnings or profit. The text of the advertisement may employ
words such as "success", "profits", or "profit
potential" so long as such terms are reasonably qualified.