14 Ill. Adm. Code 470.250
Use of "List Price" or Similar Comparison
Section 470
Section 470.250 Use of
"List Price" or Similar Comparison
It is an unfair or deceptive act
to claim an actual savings from a "list price", "manufacturer's
suggested retail price", or term of similar meaning unless the "list
price" is the price at which the product is offered by a reasonable number
of sellers in the seller's trade area (for example: "List Price $99, our
price $69, save $30.00). However, a seller may reference a list price in
relation to its regular price as long as no savings are claimed and the seller
discloses that the list price may not necessarily be the price at which the
product is sold in the trade area.