Range of Savings or Price Comparison Claims

Section 475 Section 475.390  Range of Savings or Price Comparison Claims It is an unfair or deceptive act to advertise that any vehicles are being offered for sale at a range of prices or at a range of percentage or fractional discounts, through the use of the terms "As Low As" or "From," or terms of similar import, unless: a)         the highest price or lowest discount in the range is clearly and conspicuously disclosed in the advertisement; and b)         a reasonable number of these vehicles in the advertisement are offered with at least the largest advertised discount; and c)         the vehicles are readily available for sale in sufficient quantity likely to meet reasonable expectable public demand. If at least 5% of the vehicles in the advertisement are offered with at least the largest advertised discount, it shall create a rebuttable presumption that a reasonable number were offered with at least the largest advertised discount.