50 Ill. Adm. Code 2008.101
Standards for Marketing
Section 2008
Section 2008.101 Standards
for Marketing
a) An issuer, directly or through its producers, shall:
1) Establish fair and accurate marketing procedures which comply
with the standards set forth in Section 363a(5) and (6) of the Code.
2) Establish marketing procedures to assure duplicative insurance
benefits are not sold or issued.
3) Display prominently by type, stamp or other appropriate means,
on the first page of the policy, the following:
"Notice to buyer: This policy may not cover all of
your medical expenses."
4) Inquire and otherwise make every reasonable effort to identify
whether a prospective applicant or enrollee for Medicare supplement insurance
already has accident and sickness insurance and the types and amounts of such
insurance.
5) Establish auditable procedures for verifying compliance with
this subsection (a).
b) The following acts and practices are prohibited:
1) Twisting. Knowingly making any misleading representation or
incomplete or fraudulent comparison of any insurance policies or insurers for
the purpose of inducing or tending to induce any person to lapse, forfeit, surrender,
terminate, retain, pledge, assign, borrow on, or convert any insurance policy
or to take out a policy of insurance with another insurer.
2) High pressure tactics. Employing any method of marketing
having the effect of inducing or tending to induce the purchase of insurance
through force, fright, threat, whether explicit or implied, or undue pressure
to purchase or recommend the purchase of insurance.
3) Cold lead advertising. Making use directly or indirectly of
any method of marketing which fails to disclose in a conspicuous manner that a
purpose of the method of marketing is solicitation of insurance and that
contact will be made by an insurance agent or insurance company.
c) The terms "Medicare Supplement," "Medigap,"
"Medicare Wrap-Around" and words of similar import shall not be used
unless the policy is issued in compliance with this Part.