50 Ill. Adm. Code 2002.APPENDIX A
A Guidelines
Section 2002.APPENDIX A
Guidelines
Section 2002.ILLUSTRATION D Guideline
to Section 2002.40(a)
a) The scope of the term "advertisement" extends to the
use of all media for communication to the general public (Section 2002.40(a))
and to the use of all media for communication by agents, brokers and
solicitors.
b) The definition of "advertisement" includes
advertising material included with a policy when the policy is delivered and
material used in the solicitation of renewals and reinstatements.
c) The definition of "advertisement" does not include:
1) material to be used solely for the training and education of
an insurer's employees, agents or brokers unless such training or educational
materials are for the presentation to the public of accident and health
policies;
2) material in house organs of insurers;
3) communications within an insurer's own organization not
intended for dissemination to the public;
4) individual communications of a personal nature with current
policyholders other than material urging such policyholders to increase or
expand coverages;
5) court approved material ordered by a court to be disseminated
to policyholders;
6) a general announcement from a group or blanket policyholder to
eligible individuals on an employment or membership list that a contract or
program has been written or arranged, provided the announcement clearly
indicates that it is preliminary to the issuance of a booklet or certificate;
or
7) correspondence between an insurer and prospective group or
blanket policyholder which follows the initial presentation of a group or
blanket policy to the prospective policyholder, as long as such correspondence
relates to the same program as initially presented.