50 Ill. Adm. Code 2010.10
Purpose
Section 2010
Section 2010.10 Purpose
The purpose of this Part is to
provide prospective purchasers with clear and unambiguous statements in the
advertisement of Medicare supplement insurance; to assure the clear and
truthful disclosure of the benefits, limitations and exclusions of policies sold
as Medicare supplement insurance. This purpose is intended to be accomplished
by the establishment of guidelines and permissible and impermissable standards
of conduct in the advertising of Medicare supplement insurance in a manner
which prevents unfair, deceptive and misleading advertising and is conducive to
accurate presentation and description to the insurance-buying public through
the advertising media and material used by insurance agents and companies.