50 Ill. Adm. Code 2010.APPENDIX A
A Interpretive Guidelines
Section 2010
Section 2010.APPENDIX A
Interpretive Guidelines
Section 2010.ILLUSTRATION C Guideline
to Section 2010.30(i)
A "brief description of
coverage" in an invitation to inquire may consist of an explanation of
Medicare benefits, minimum benefits, standards for Medicare supplement
policies, the manner in which the advertised Medicare supplement insurance policy
supplements the benefits of Medicare and meets or exceeds the minimum benefit
requirements. An invitation to inquire shall not refer to cost or the maximum
dollar amount of benefits payable.
As with all Medicare supplement
insurance advertisements, an invitation to inquire must not:
1) Employ devices which are designed to create undue anxiety in
the minds of the elderly or excite fear of dependence upon relatives or
charity;
2) Exaggerate the gaps on Medicare coverage;
3) Exaggerate the value of the benefits available under the
advertised policy.
4) Otherwise violate the provisions of this Part.