50 Ill. Adm. Code 2010.APPENDIX A
A Interpretive Guidelines
Section 2010
Section 2010.APPENDIX A
Interpretive Guidelines
Section 2010.ILLUSTRATION F Guideline
to Section 2010.50(b)
This Section prohibits the use
of incomplete statements and words or phrases which have the tendency or
capacity to mislead or deceive because of the reader's unfamiliarity with
insurance terminology. Therefore, words, phrases and illustrations used in an
advertisement must be clear and unambiguous. If the advertisement uses
insurance terminology, sufficient description of a word, phrase or illustration
shall be provided by definition or description in the context of the
advertisement. As implied in Illustration E, distinctly different levels of
comprehension of the subscribers of various publications may be anticipated.