56 Ill. Adm. Code 5210.20
Recruiting
Section 5210
Section 5210.20 Recruiting
a) It is a violation of the Act for an employer or employment
agency to post or publish or to place with any employment agency or publication
a listing, advertisement or request for referrals which directly or indirectly
expresses a preference, limitation or specification for persons of one sex,
unless sex is a bona fide occupational qualification for the job involved. The
placement of an advertisement for publication in a section or under a heading
such as "Help Wanted – Men" or "Help Wanted – Women"
constitutes an expression of such a preference, limitation or specification,
and is therefore unlawful except when sex is a bona fide occupational
qualification. Advertisements using terms such as "bus boy" or
"girl friday" or other gender-specific titles to designate jobs are
also deemed to indicate sex preference. An employer or employment agency which
advertises under a name which indicates that it seeks applicants of one sex
only violates the Act unless it is clear from the advertisement as a whole that
applicants of both sexes are in fact solicited.
b) A newspaper, magazine or similar publication aids and abets
the commission of unlawful employment discrimination, in violation of Section
6-101(B) of the Act, (Ill. Rev. Stat. 1983, ch. 68, par. 6-101(B)), when it
publishes help-wanted advertisements in sex-segregated columns or sections, or
when it publishes such advertisements using terminology suggesting that the
positions for which applicants are sought are restricted to or appropriate for
persons of one sex only. This occurs when such an advertisement is expressly
addressed to persons of one sex (e.g., "mature man" or
"attractive woman"), or where the ad utilizes a sex-specific job
title (e.g., "repairMAN" or "salesMAN"). There is no
violation of the Act if sex is a bona fide occupational qualification for the
job in question.