170 IAC 1-3-4 Material benefit defined

Sec. 4. Material Benefit. Advertising expenditures which "produce a material benefit" are, without limitation because of enumeration: (A) advertising limited exclusively to demonstration of means for ratepayers to eliminate energy waste; (B) advertising conveying safety information in the direct use of energy or equipment using such energy; (C) demonstration of methods by which ratepayers may reduce their costs and those of the serving public utility; (D) advertising explaining the use, cost, applicability or availability of new or existing telecommunicating equipment and other public utility services where energy consumption would either be reduced or not materially increased; (E) advertising means or desirability of decreasing consumption, particularly during shortage and peak periods; (F) furnishing factual and objective data programs in educational institutions on the subject of energy or communications technology; (G) advertising concerning excavation near the location of underground transmission or distribution lines; and (H) legal advertising required by statute or notices to ratepayers required by statute, rule or order of the commission.