828 IAC 1-1-17 Advertising; forms of media used

Sec. 17. (a) Advertising of dental services is permitted by any media whatsoever, whether written, spoken, or pictorial, and to cover any geographic area. Specific vehicles include, but are not limited to, the following: (1) Signs. (2) Newspapers. (3) Magazines. (4) Circulars. (5) Newsletters. (6) Television. (7) Radio. (8) Public appearance. (9) Public directories. However, section 16 of this rule, this section, and sections 18 and 19 of this rule shall apply to all forms of advertising, including cooperative advertising provided by a referral service, whose audience or potential audience includes citizens of Indiana. (b) The responsibility for an advertisement of a dental service shall be borne by: (1) any and all practitioners on whose behalf the advertising was conducted; (2) any dentist responsible for placing the advertisement; and (3) if placed by a referral service, the referral service shall also bear responsibility.