905 IAC 1-38-4 Media advertising; restricted terms and claims

Sec. 4. (a) Primary sources of supply, wholesalers, or salesmen of alcoholic beverages, or the agents or representatives thereof, may advertise in such media as provided by law alcoholic beverages by brand name. (b) Retailers and dealers of alcoholic beverages, or the agents or representatives thereof, may advertise in such media as provided by law alcoholic beverages by price and brand name and the place where they may be obtained. (c) No such advertising shall contain offers of financial awards as inducements to purchase alcoholic beverages. (d) All advertising shall conform to the brand name or logo on the label upon the actual container of the alcoholic beverages so advertised.