905 IAC 1-5.2-3 Content restrictions

Sec. 3. (a) Any product display, advertising specialty, advertisement, illuminated or nonilluminated advertising sign, poster, or label, which complies with the United States Bureau of Tobacco and Firearms (BATF) rules contained in 27 CFR, Chapter 1, shall be considered as approved by the alcohol and tobacco commission. Any complaints regarding displays, advertising specialty, advertisement, illuminated or nonilluminated advertising sign, poster, or label alleging obscenity or obscene content shall be referred to the BATF for their investigation. (b) Any product display, advertising specialty, advertisement, illuminated or nonilluminated advertising sign, or poster shall conform to the brand name or logo on the label of the actual container of the alcoholic beverages so advertised. (c) The label on an alcoholic beverage container is not considered to be advertising, and the label shall conform to the requirements of federal law.