LAC 46:LXI.2511. Conduct of Advertising

A. Licensees shall not make exaggerated, misleading, deceptive or false statements or claims about professional qualifications, experience or performance in brochures, correspondence, listings, websites, or other public communications. B. The prohibitions listed in Subsection A include, but are not limited to: 1. the use of statements containing a material misrepresentation of fact; 2. omitting a material fact necessary to keep the statement from being misleading; 3. the use of statements intended or likely to create an unjustified expectation; and 4. the use of statements containing a prediction of future success. C. Consistent with the foregoing, licensees may advertise for recruitment of personnel. D. Consistent with the foregoing, licensees may prepare articles for the lay or technical press. Such articles shall not imply credit to the author for work performed by others.