LAC 28:LXXI.525. : Marketing-Information Management

A. Standards 1. 7.1―Demonstrate an understanding of the nature and scope of marketing-information management. 2. 7.2―Explain the nature of marketing research. 3. 7.3―Discuss information processing. 4. 7.4―Discuss information reporting. 5. 7.5―Describe marketing planning. B. Available Courses 1. Introduction to Marketing 2. General Marketing 3. Entrepreneurship 4. Retailing and Merchandising 5. Advertising/Sales Promotion 6. Marketing Management 7. Marketing Research 8. Insurance Marketing 9. Specialty Marketing 10. Tourism/Lodging