LAC 28:LXXI.537. : Promotion

A. Standards 1. 10.1―Demonstrate an understanding of the nature and scope of promotion as a marketing function. 2. 10.2―Explain the role of advertising as part of a promotional mix. 3. 10.3―Explain the role of sales promotion as part of a promotional mix. 4. 10.4―Explain the role of publicity/public relations as part of a promotional mix. B. Available Courses 1. Introduction to Marketing 2. General Marketing 3. Entrepreneurship 4. Retailing and Merchandising 5. Advertising/Sales Promotion 6. Marketing Management 7. Marketing Research 8. Insurance Marketing 9. Specialty Marketing 10. Tourism/Lodging