700 CMR 3.01
Definitions
The following terms as used in 700 CMR 3.00 shall, unless otherwise expressly stated or
unless the context clearly requires a different interpretation, have the following meaning:
Abandon: when a sign has not displayed advertising copy for a period of at least three months
or to neglect or fail to perform maintenance upon a sign or to fail to obtain all necessary licenses
and permits to erect and maintain a sign.
Business, Industrial or Commercial Activities: for purposes of outdoor advertising, one or more
of the following criteria must be met:
(a) The activity shall maintain all the necessary business licenses as required by applicable
state or local law or ordinances;
(b) The activity shall have direct vehicular access from a public road that is normal and
customary for ingress and egress by the public to the activity as well as adequate parking to
accommodate public access;
(c) If there is a permanent structure, the activity shall include customary facilities such as
indoor restrooms, runningwater, functioningelectrical connections and adequate heating and
shall be equipped with permanent flooring from material other than dirt, gravel or sand;
(d) The activity, if open to the public, shall be open during hours that are normal and
customary for that type of activity in the same or similar communities; and
(e) If there is a permanent structure or building, it shall have a permanent foundation, built
or modified for its current commercial or industrial use, and the building must be located
within 660 feet from the nearest edge of the right of way of the public way. Where a mobile
home or recreational vehicle is used as a business or office, the following conditions and
requirements shall also apply:
1. A self-propelled vehicle shall not qualify for the use of a business or office for the
purposes of 700 CMR 3.00.
2. All wheels, axles and springs shall be removed.
3. The vehicle shall be permanently secured on piers, pads or a foundation.
Cut-out: anyprotrusion from the original footprint of the sign as noted on the permit application,
which shall not exceed five feet in height and two feet in width.
(Mass. Register #1536, 12/6/2024)
Department or MassDOT: shall mean the Massachusetts Department of Transportation, a body
politic and corporate established pursuant to M.G.L. c. 6C.
Directional Signs: signs as referenced in 23 CFR 750.153.
Director: director of the Office of Outdoor Advertising within the Massachusetts Department
of Transportation.
Electronic Sign: a sign that changes its message or copyat intervals byprogrammable electronic,
digital, or mechanical processes or by remote control.
Erect: to construct, reconstruct, alter, build, raise, assemble, place, fix, affix, attach, create,
paint, draw, post, display or in any way bring in to being or establish. The term shall not include
ordinary/customary maintenance.
Federal Aid Primary Highway System: that portion of connected main highways as officially so
designated or as maybe hereafter so designated bythe Department and approved bythe Secretary
of Transportation pursuant to Title 23, United States Code.
FHWA: shall mean the Federal Highway Administration.
Freeway Primary Highway System: the part of the Federal aid primary highway system, which
is subject to limited access restrictions
Illegally Erected or Maintained Sign: a sign that is erected and/or maintained in violation of
Massachusetts State law or Federal law.
Interstate System: the portion of the national system of interstate and defense highways located
within the Commonwealth of Massachusetts, as officially designated, or as may hereafter so
designated by the Department and approved by the Secretary of Transportation pursuant to the
provisions of Title 23, United States Code.
Landmark Sign: a sign that was lawfully in existence on October 22, 1965 and determined by
MassDOT and approved by FHWA to be considered a landmark sign as per applicable federal
regulations.
Main Travelled Way: the traveled way of a highway on which through traffic is carried. In the
case of a divided highway, the traveled way of each of the separated roadways for traffic in
opposite directions in a main-traveled way. It does not include such facilities as frontage roads,
turning roadways or parking areas.
Modify: to alter or change a sign in any manner that prolongs the useful life of the sign
including, but not limited to, the following:
(a) Raising or lowering a sign.
(b) Changing the location of a sign.
(c) Changing the materials of a sign.
(d) Changing the dimensions of a sign (length, width, height, depth, number of faces, or
clearance between the bottom of the sign and ground or roof on which it is standing).
(e) Adding lighting to a sign.
(f) Replacing a dismantled sign.
(g) Adding bracing, guy wires or other reinforcing devices which would prolong the useful
life of the sign.
(h) Moving an existing sign.
Non-conforming and/or Grandfathered Sign: a sign that was lawfully erected, but which does
not comply with the provisions of M.G.L. c. 93D, M.G.L. c. 6C, 700 CMR 3.00, 23 U.S.C.,
23 CFR 750.101, or which later fails to comply with the above referenced statutes and
regulations due to changed conditions. Illegally erected or maintained signs are not
Non-nonforming and/or Grandfathered signs. Only off-premise signs which have been
continuously permitted by the Department and utilized since their erection may be eligible for
Non-nonforming and/or Grandfathered status. These signs may not be altered in any way other
than ordinary/customary maintenance. If any Non-conforming and/or Grandfathered sign is
modified in any way or removed, it shall lose its Non-conforming and/or Grandfathered status.
In no event shall on-premise signs be eligible for the protection of Non-conforming and/or
Grandfathered status.
Office of Outdoor Advertising: the Office of Outdoor Advertising within the Massachusetts
Department of Transportation.
On-premise or On-property Sign:
(a) A sign which consists solely of the name of the establishment or which identifies the
establishment's primary or principal products or services offered on the property is an
on-property sign.
(b) When a sign consists of a logo, brand name or trade name advertising and the product
or service advertised is only incidental to the primary or principal activity, or if it brings
rental income to the property owner, it shall be considered the business of outdoor
advertising and not an on-property sign.
(c) A sale or lease sign which also advertises any product or service not conducted upon and
unrelated to the business or selling or leasing the land on which the sign is located is not an
on-property sign.
Ordinary/Customary Maintenance: any maintenance which does not prolong the useful life of
the sign. Ordinary/Customary maintenance includes, but is not limited to, changing the message
on the sign, painting fixtures and routine electrical repairs. Safetyimprovements maybe allowed
with the prior approval of the Director.
Outdoor Advertising: any outdoor sign, display, light, device, figure, painting, drawing,
message, plaque, poster, billboard, or other thing which is designed, intended or used to advertise
or inform; any part of the advertising or information contents of which is visible from any public
way, public park or reservation.
Person: any individual, partnership, corporation, firm, trustee, group, association, city, town,
authority, county, agency or other governmental unit, excluding the Massachusetts Department
of Transportation.
Pillar Displays: signs located on public property that are free standing and installed or
maintained by or under contract with a public agency, municipality, authority or political
subdivision of the Commonwealth of Massachusetts. At least one face of pillar displays must
contain a message that serves a public purpose to include but not limited to maps, tourist
information and other general municipal content.
Public Park or Reservation: any park, conservation, reservation, cemetery, playground parcel
or other land, regardless of ownership, which is available for public use and is in excess of
30,000 square feet in aggregate.
Public Way: as defined by the laws of the Commonwealth of Massachusetts.
Secretary: Secretary of the Massachusetts Department of Transportation.
Sign: any billboard, display, light, figure, painting, drawing, poster, object or device, whether
fixed or movable, which advertises, promotes or calls attention to any business, article,
substance, idea or any other thing or concept, including both the supporting structure, fixtures
and informative contents thereof. Each sign face or message shall be considered a separate sign
for purposes of permit and renewal applications, fees and permit numbers.
Street Furniture Signs: includes, but is not limited to, signs located on or within bus shelters,
phone booths, restrooms, bicycle terminals, newspaper kiosks, trash receptacles or computer
stations that are installed or maintained by or under contract with a public agency, municipality,
authority or political subdivision of the Commonwealth of Massachusetts to provide a public
service on public property. Signs affixed to bus shelters shall not exceed 25 square feet, unless
otherwise approved by the Department.
Travelled Way: the portion of the roadway for the movement of vehicles, exclusive of shoulders
and auxiliary lanes.
Un-licensed Permit: a permit which authorizes an applicant who is not otherwise licensed to
engage in outdoor advertising, to display an off-premise sign which exclusively advertises the
applicant's off-site business.