Marketing

Each LHA has a continuing responsibility to ensure that households in its region of the state are aware of any availability of Units and have an opportunity to apply. The LHA shall undertake a marketing effort whenever its waiting list for Units is less than the number of applicants anticipated to be placed in the next 12 months. The LHA shall undertake appropriate affirmative fair marketing efforts pursuant to 760 CMR 4.07: LHA Fair Housing Marketing Plan whenever the number of its Minority tenant households and Minority households on the waiting list for either Family Housing or Elderly/Disabled Housing is less than the number of households meeting its Affirmative Action Goal established pursuant to 760 CMR 5.10(3) for the respective program.