105 CMR 665.017
Advertising
No person or retail establishment shall:
(A) Market or advertise the proposed sale or distribution of any tobacco product prohibited for
sale or distribution within the retail establishment or by such person;
(B) Use fraudulent or misleading statements in advertisements for tobacco products, including
the use of any safety or efficacy claims that have not been approved by the United States Food
and Drug Administration; or
(C)
Use or display tobacco product advertisements that depict celebrities, mascots,
sponsorships, cartoons, or any other similar endorsements.