General Provisions

(1) Title. 201 CMR 18.00 is authorized and promulgated by the director of the Office of Consumer Affairs and Business Regulation under the authority of M.G.L. c. 142A. (2) Definitions. Advertisement. Any commercial message in any newspaper, magazine, leaflet, flyer, catalog, display space in the telephone book, on radio, television, or other electronic media, including but not limited to, web pages from websites, web ads, mobile applications, listing sites, and public address system, or made in person, by letter or other printed material, or any interior or exterior sign or display, including on a vehicle, which is delivered or made available to an owner by a registrant or a contractor required to be registered in any manner whatsoever. (See 201 CMR