205 CMR 256.01
Third Parties
(1) Each Sports Wagering Operator shall be responsible for the content and conduct of any and
all Sports Wagering advertising, marketing, or branding done on its behalf or to its benefit
whether conducted by the Sports Wagering Operator, an employee or agent of the Sports
Wagering Operator, or an affiliated entity or a third party pursuant to contract or any other
agreement for consideration or remuneration, regardless of whether such party is also required
to be licensed or registered as a Sports Wagering Vendor or Non-Sports Wagering Vendor.
(2) Each Sports Wagering Operator shall provide a copy of the regulations contained herein to
all advertising, marketing, branding and promotions personnel, contractors, agents, and agencies
retained by the Sports Wagering Operator or its agents and shall ensure and require compliance
herewith.
(3) No Sports Wagering Operator may enter into an agreement with a third party to conduct
advertising, marketing, or branding on behalf of, or to the benefit of, the licensee, in exchange
for a percentage of sports wagering revenue earned from users that the third party directs or
causes to be directed to the Operator.
(4) Any advertisement or promotion for Sports Wagering shall disclose the identity of the
Sports Wagering Operator and whether a financial relationship exists between any Person
providing an endorsement or promotion and the Sports Wagering Operator.