205 CMR 256.09
Endorsements
(1) An advertisement for Sports Wagering shall not state or imply endorsement by minors,
persons 18 through 20 years old (other than professional athletes), collegiate athletes, schools
or colleges, or school or college athletic associations.
An individual who participates in Sports Wagering in the Commonwealth under an
agreement with a Sports Wagering Operator for advertising, branding or promotional purposes
must disclose the relationship and may not be compensated in promotional credits for additional
wagers.
(3) Endorsements must comply with the Federal Trade Commission's Guides Concerning the
Use of Endorsements and Testimonials in Advertising, 16 CFR Part 255.